Brand Tone

Enthusiastic, playful, and discovery-focused. Should convey excitement for unique, imported finds.

Brand Values

• •Discovery
• •Uniqueness
• •Quality
• •Trendiness
• •Accessibility (finding great products easily)

Best Practices

• •Maintain a playful and enthusiastic tone when describing products.
• •Use language that evokes a sense of discovery and excitement for 'gringa finds'.
• •Incorporate trending terms like 'achadinhos' to increase visibility.
• •Focus on the uniqueness and value of the imported products.
• •Encourage user-generated content and sharing of their own 'achadinhos'.

Social Perception

Trendy, resourceful, and a curator of unique and desirable imported products. Seen as a go-to source for 'achadinhos da gringa'.

Copy Examples

• •✨ Achadinho da Gringa ALERT! ✨ This amazing gadget will change your life! Link in bio!
• •OMG! You HAVE to see this 'achadinho' we found! Perfect for [target audience]. #gringafinds #achadinhosshopee
• •Just discovered the coolest thing EVER! Get yours before they're gone! 🚀 #achadosnagringa
• •Your search for unique, high-quality products ends here! Explore our 'achadinhos' collection today! 🎉
• •Obsessed with this 'achadinho'! It's the perfect blend of style and function. 😍 #gringalovers