Brand Tone

Empowering, Educational, and Authentic

Brand Values

• •Efficacy and Results
• •Natural and Safe Ingredients
• •Inclusivity and Empowerment
• •Community

Best Practices

• •Lead with Empowerment: Always frame your copy around confidence, self-love, and the concept of hair as a "crown." Avoid language that preys on insecurity. Instead of "Tired of ugly hair?" use "Ready to unlock your hair's natural beauty?"
• •Show, Don't Just Tell: Prioritize authentic user-generated content, before-and-after photos, and video testimonials. Let the results of real customers be the hero of your marketing.
• •Educate and Inform: In your copy, briefly explain how the products work. Mention key ingredients and their benefits (e.g., "Chebe to fortify strands," "peppermint to stimulate follicles"). This builds trust and positions the brand as an expert.
• •Use Community-Centric Language: Employ terms like "journey," "community," and "join us." Encourage users to share their progress and experiences, reinforcing the idea that they are part of a supportive group.
• •Maintain Transparency: Acknowledge that results take time and consistency. Use phrases like "Commit to your journey" and "Patience is part of the process." This manages expectations and aligns with the authentic tone, building long-term trust even if results aren't immediate.

Social Perception

Crown Naturally is generally perceived as a hopeful and effective solution for individuals struggling with hair loss or seeking healthier, longer natural hair. Positive perception: Customers who have seen results are strong advocates, praising the natural formulas and visible improvements in their hair. They often describe the products as a "game changer" that leaves hair soft, moisturized, and shiny. The brand is seen as a legitimate option for promoting hair growth. Negative perception: Criticism is almost exclusively logistical rather than product-related. The most common complaints are about slow shipping times and a price point that some find high. One review mentioned an order not arriving after nearly four weeks. Overall: The public perception is that of a specialized, results-oriented natural hair care brand. While fulfillment issues may cause frustration, the products themselves are largely viewed as effective and desirable by their target audience.

Copy Examples

• •Your Crown, Your Confidence. Stop wishing for healthier hair and start your journey. Our 10-in-1 Chebe Hair Growth Oil is a 100% natural, powerful blend designed to nourish your scalp and reduce breakage. It's time to wear your crown with pride. #CrownNaturally #HairGrowthJourney #NaturalHairCare
• •The Natural Secret to Unlocking Your Hair's Potential. Tired of products full of chemicals that don't deliver? At Crown Naturally, we believe in the power of the earth. Our formulas are crafted with pure, effective ingredients to help you achieve the visible growth and health you deserve. See the results for yourself.
• •Real Results. Real Ingredients. Your Real Hair. Join the thousands on their journey to a healthier, fuller crown.
• •Don't Hide Your Hair, Empower It.
• •I was so frustrated with my hair thinning at the temples. I've been using the Crown Naturally Follicle Activator for 60 days now... and look at this. (Zooms in on new growth) The journey is real, and it's working.