Brand Tone

Professional & Authoritative, Caring & Supportive, Enthusiastic & Passionate, Aspirational & Empowering, Trustworthy & Reassuring

Brand Values

• •Quality & Efficacy
• •Nail Health & Well-being
• •Innovation
• •Customer Empowerment & Education
• •Ethical Practices
• •Authenticity
• •Customer-Centricity

Best Practices

• •Consistently integrate messaging about how CND products contribute to stronger, healthier nails. Highlight nourishing ingredients like keratin, jojoba oil, and Vitamin E to reinforce the brand's caring and supportive nature.
• •Provide clear, accurate, and helpful information about product benefits, application techniques, and CND's innovative formulas. This establishes cndonline.co.nz as a trusted expert.
• •Use vocabulary that uplifts customers, encourages self-expression, and focuses on the joy and confidence that come from beautiful, well-cared-for nails.
• •Regularly reiterate the brand's dedication to genuine, toxin-free, cruelty-free, and vegan-friendly products. This transparency builds trust and resonates with conscientious consumers.
• •Allow the genuine belief in CND products (as exemplified by the owner's journey) to permeate the copy. Use engaging, vibrant language that conveys excitement about the product quality and the beautiful results customers can achieve.

Social Perception

Highly Positive, Trusted Retailer, Preferred Brand, Enabler of Professional Results, Promoter of Nail Health

Copy Examples

• •Headline: Wave Goodbye to Weak Nails. Hello, CND Rescue Rxx™. Body: Dreaming of naturally strong, beautiful nails? Make it a reality with CND Rescue Rxx™. This daily keratin treatment is clinically proven to repair and restore. See the difference, feel the strength. Because healthy nails are happy nails. Discover yours at cndonline.co.nz.
• •Headline: 7 Days of Flawless Colour? Yes, Please! Body: Meet CND Vinylux™: your secret to a week of chip-resistant, vibrant nail colour that shines. Infused with Keratin, Jojoba Oil & Vitamin E, it’s beauty that cares. Toxin-free, cruelty-free, and effortlessly chic. Explore over 180 shades at cndonline.co.nz.
• •Headline: Salon-Quality Nails, From the Comfort of Your Home. Body: Unlock professional nail perfection with CND Online NZ. As New Zealand's dedicated home for CND retail, we bring you award-winning polishes, treatments, and the expertise you need for flawless results. Genuine products, delivered fast. Elevate your at-home manicure today.
• •Headline: Beautiful Nails Begin with Care. Trust CND. Body: At cndonline.co.nz, we believe true beauty shines from within. That’s why every CND product is thoughtfully formulated—toxin-free, vegan-friendly, and brimming with nail-loving goodness. Nurture your nails, express your style. Shop the collection that cares.
• •Headline: Your Nails. Your Statement. Make it Unforgettable with CND. Body: Life’s too short for boring nails! Dive into the vibrant world of CND Creative Play™ and the timeless elegance of Vinylux™. With endless colours and textures, plus the CND promise of quality and nail health, your unique style is just a polish away. What masterpiece will you create? Find inspiration at cndonline.co.nz.