Brand Tone

Artistic & Appreciative, Quality-Oriented & Enduring, Customer-Focused & Helpful

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Aesthetic Beauty & Design
• •Durability & Longevity
• •Personalization & Bespoke Service

Best Practices

• •Highlight Material Quality & Durability: Consistently mention the high-quality materials used (Corten Steel, powder-coated steel) and their benefits (longevity, rust-free) to reinforce the value of craftsmanship.
• •Incorporate Customer Voice (Authentically): Share genuine customer testimonials and stories that reflect satisfaction with both the product and service.
• •Emphasize Personalization and Uniqueness: When applicable, stress the bespoke nature of the products and the ability to create personalized items, making the customer feel involved and catered to.
• •Showcase the Artistry: Use descriptive language to convey the beauty and intricacy of the designs, emphasizing the artistic skill involved in creating each piece.
• •Promote the 'Made in the UK' Ethos: Highlight that the products are handmade to order in their East Sussex workshop, appealing to customers who value local craftsmanship and supporting small businesses.

Social Perception

Positive for product quality, reliable service, gift-worthy, enhances spaces, trustworthy.

Copy Examples

• •Discover our stunning range of garden ornaments, meticulously crafted in Corten Steel to add a touch of enduring beauty to your outdoor space.
• •Experience the beauty of our easy-to-install metal art creations, designed to transform your home and garden with intricate detail.
• •Thank you for your excellent service! Our personalized dog-lead holder is not only functional but also a beautiful piece of art that we will treasure for years to come.
• •Invest in premium and enduring CNC machined home & garden metal ornamental art products, built to last and enhance your living spaces.
• •Explore our bespoke service and create a personalized metal art piece that reflects your unique style and passion.