Brand Tone

Innovative and Future-Oriented, Professional yet Accessible, Confident and Solution-Oriented, Sustainable and Responsible, Community-Focused and Collaborative

Brand Values

• •Sustainability
• •Innovation
• •Empowerment
• •Customer Focus & Quality
• •Inclusion & Collaboration
• •Transparency

Best Practices

• •Highlight 'next-generation,' 'pioneering,' and 'advanced' aspects.
• •Acknowledge the journey of innovation, as seen in their system update communications.
• •Focus on clear, accessible explanations of technical information, empowering users.
• •Emphasize sustainability, cost savings, and energy independence.
• •Showcase community-focused and collaborative efforts, like partnerships with installers.

Social Perception

Seen as a forward-thinking company in renewable energy. Trusted partner for installers. Empowering for homeowners to take control of their energy and contribute to a sustainable future. Growing authority in the European energy market.

Copy Examples

• •Effortless savings, seamless power, and a greener tomorrow, all managed from our intuitive app.
• •Smart for you, smart for the planet.
• •Let's accelerate the green transition, together.
• •Live sustainably without sacrificing comfort or convenience.
• •Unlock your home’s energy potential with our AI-driven solutions.