Brand Tone

Natural and Wholesome, Trustworthy and Informative, Caring and Nurturing, Proudly Australian, Approachable and Friendly

Brand Values

• •Natural Ingredients
• •Quality and Purity
• •Effectiveness and Relief
• •Australian Heritage
• •Customer Well-being

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone (e.g., natural, trustworthy, caring, proudly Australian, approachable), lists approved and discouraged words/phrases, and provides examples of the voice in action. This ensures everyone creating content is aligned.
• •Prioritize "Natural" and "Australian": Consistently weave in keywords and phrases that highlight the natural origins of the ingredients and the brand's Australian identity. This reinforces core values and resonates with the target audience. Examples: "Pure Australian Emu Oil," "Naturally Sourced," "Australian Owned and Operated."
• •Focus on Benefits and Solutions (Gently): Frame product descriptions and marketing messages around how they help the customer (e.g., "soothe dryness," "reduce irritation," "promote healthy skin"). Use a caring and empathetic approach rather than aggressive sales tactics.
• •Educate and Inform: Share knowledge about the benefits of emu oil and natural skincare. This builds trust and positions the brand as an authority, reinforcing the "trustworthy and informative" aspect of the tone. Use clear, accessible language.
• •Maintain Visual Consistency: Ensure that the imagery and design elements used alongside the copy also reflect the natural, wholesome, and Australian themes. Visuals on the website and social media (nature, soft colors, images of emus or Australian landscapes if appropriate) should complement the written tone.

Social Perception

Positive Association with Emu Oil Benefits, Emerging Brand Awareness, Trust in Australian Made, General Skincare Community Interest, Shopify Platform, Limited Customer Interaction (Currently)

Copy Examples

• •Headline: Discover Nature's Soothing Touch for Your Skin. Body: Tired of harsh chemicals? Our 100% Australian Pure Emu Oil range is lovingly crafted to nourish, hydrate, and calm even the most sensitive skin. Experience the gentle power of Happy Emu Australia. #NaturalSkincare #AustralianMade #EmuOilBenefits
• •Headline: Unlock the Secret to Radiant, Healthy Skin. Body: For generations, pure Australian emu oil has been cherished for its incredible skin benefits. At Happy Emu Australia, we bring you this natural wonder in its purest form. Soothe dryness, reduce redness, and reveal your natural glow. Learn more on our website! #HappyEmuSkin #PureEmuOil #HealthySkinJourney
• •Headline: Proudly Australian, Naturally Effective. Body: From the heart of Australia to your home, Happy Emu brings you the finest quality emu oil skincare. We're passionate about natural ingredients and real results. Support local and treat your skin to the best. #AustralianOwned #NaturalRelief #EmuOilSkincare
• •Headline: Gentle Care for the Whole Family. Body: Looking for skincare that's safe, natural, and effective for everyone? Happy Emu Australia's products are formulated with pure, gentle ingredients, perfect for sensitive skin, eczema, psoriasis, and everyday hydration. Because your family deserves the best of nature. #FamilySkincare #GentleOnSkin #HappyEmuAustralia
• •Headline: Feel the Happy Emu Difference. Body: Experience the deep hydration and soothing relief that only pure Australian emu oil can provide. Our customers love the calming and restorative power of our products. What will your Happy Emu story be? Share your journey with us! #EmuOilMagic #SkinTestimonial #NaturalHealing