Brand Tone

Friendly and Approachable, Creative and Trendy, Helpful and Customer-Oriented, Enthusiastic and Playful

Brand Values

• •Creativity and Personalization
• •Quality
• •Customer Satisfaction
• •Trend-Awareness
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Document the desired tone (e.g., friendly, creative, enthusiastic), key vocabulary, use of emojis, and a "do's and don'ts" list. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The current tone seems to target a younger, trend-conscious audience. Ensure the language resonates with them across all platforms.
• •Be Consistent Across Platforms: While the style might vary slightly (e.g., TikTok can be more informal than a website FAQ), the core personality (friendly, creative) should remain consistent.
• •Use Storytelling: Share the inspiration behind designs, customer stories (with permission), or the process of creating custom items. This adds personality and relatability.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and helpful tone. Authenticity builds trust and reinforces the brand's personality.

Social Perception

Within its own social media sphere: The brand appears to cultivate a positive image through direct customer interactions, showcasing positive reviews (on Instagram highlights), and featuring user-generated content. This indicates an engaged and likely satisfied immediate customer base. Potential for Confusion: The similar name to an international apparel business could lead to brand identity confusion for new customers searching for them online.

Copy Examples

• •✨ Sip in Style! ✨ Obsessed with our latest custom tumbler drop? 😍 Personalize yours with your name, favorite quote, or a cute design that's SO you! Tap the link in bio to create your masterpiece. #CMRDesignStore #CustomTumbler #PersonalizedGifts #TrendyTumblers #ShopSmall
• •Level up your iced coffee game! 🧊 Our custom glass cans are here to make your sips cuter and more sustainable. Perfect for gifting or treating yourself! 😉 Design your own today at cmrdesignstore.com! #GlassCan #CustomGifts #AestheticDrinks #CMRDesigns #PersonalizeIt
• •Watch the magic happen! ✨ From your idea to this adorable custom tote bag. What would YOU get printed? Let us know in the comments! 👇 #CustomToteBag #PersonalizedStyle #BehindTheScenes #CMRDesignStore #GiftIdeas
• •Your Vision, Our Creation. ✨ Design unique, personalized gifts they'll adore. From tumblers to tech accessories, let's make something special together! Shop Custom Now!
• •Hey Sunshine! ☀️ Summer just got a whole lot brighter with our new collection of personalized goodies! Whether it's a vibrant new water bottle or a custom beach tote, we've got your sunny day essentials covered. Get 15% off your first order this week only! Code: SUNNYVIBES