Tono de Marca

Friendly, Accessible, and Encouraging.

Valores de Marca

• •Inclusivity
• •Customer-Centricity
• •Passion for Fashion
• •Accessibility

Mejores Prácticas

• •Maintain a Friendly, Conversational Voice: Always write as if you're talking to a friend. Use positive language, emojis where appropriate, and ask questions to encourage engagement.
• •Consistently Emphasize Inclusivity: Regularly feature and mention the full-size range in your marketing copy. This reinforces your core value and makes a broader audience feel welcomed.
• •Lead with Passion and Excitement: Use enthusiastic and evocative language to describe your products. Words like "love," "favorite," "beautiful," and "incredible" align with the brand's passionate identity.
• •Be Customer-Focused: Frame your copy around the customer's benefit. Instead of just listing product features, explain how the item will make them feel or the solution it provides (e.g., "the perfect dress for your next vacation").
• •Keep it Clear and Simple: Avoid overly technical fashion jargon. The brand's accessible nature should be reflected in clear, easy-to-understand copy that is both inspiring and straightforward.

Percepción Social

The public perceives C MON DRESSING as a trendy, customer-friendly, and reliable boutique. Customer reviews are overwhelmingly positive, using words like "Parfait" (Perfect), "Top," and "INCROYABLE" (INCREDIBLE). Clients appreciate the quality of the items, the accuracy of descriptions, and the overall positive shopping experience. The brand is seen as a go-to for unique and stylish outfits for various occasions, from casual to chic and bohemian styles. The emphasis on personalized service and size inclusivity resonates well with their audience, creating a loyal customer base that feels seen and valued.

Ejemplos de Copy

• •Embrace your free spirit. Our new collection of flowy, bohemian-inspired dresses has arrived, ready for sunny days and magical nights. Find the one that tells your story. #BohoChic #SummerVibes
• •Style knows no size. From XS to 5XL, our latest arrivals are designed to make every woman feel fabulous and confident. Because fashion is for everyone. #InclusiveFashion #BodyPositivity
• •Ready for a little treat? For 48 hours only, get 20% off all tops! Find your new favorite piece and add a splash of color to your wardrobe. Don't wait, your next great look is just a click away! #FlashSale #StyleSteal
• •From morning coffee to evening cocktails, this is the jacket that does it all. Effortlessly chic and endlessly versatile, it’s the perfect final touch for any outfit. How would you style it? #OOTD #VersatileStyle
• •Welcome to the C MON DRESSING family! We're so happy you're here. As a thank you for joining us, enjoy 10% off your first order with code BIENVENUE10. Get ready to discover pieces you'll love. [Shop Now]