Brand Tone

Professional and Informative, with elements of being Caring and Reassuring

Brand Values

• •Reliability and Accuracy
• •Innovation
• •Accessibility & Convenience
• •Customer Empowerment & Support
• •Professional Integrity

Best Practices

• •Prioritize Clarity and Accuracy: Ensure all medical information is precise, easy to understand for a layperson, and avoids jargon where possible. If technical terms are necessary, provide brief explanations. This upholds the "Informative" and "Professional" aspects.
• •Emphasize Reliability and FDA Clearance: Consistently mention "FDA-cleared," "clinical-grade," and "accurate" where appropriate to reinforce trust and the "Professional" and "Reassuring" values.
• •Focus on User Benefits and Empowerment: Frame product features in terms of how they benefit the user’s health management, peace of mind, or ability to live better. This supports the "Caring" and "Empowering" facets of the tone.
• •Maintain a Helpful and Supportive Voice: Use language that is encouraging and supportive, especially when discussing managing health conditions. Avoid overly alarmist or clinical-sounding language that might intimidate users. This reinforces the "Caring" and "Reassuring" elements.
• •Ensure Visual and Textual Consistency: Use a consistent style guide for all communications (website, social media, ads, packaging). This includes terminology, formatting, and the way benefits are presented, ensuring the "Professional" image is maintained across all touchpoints.

Social Perception

Trusted for Medical Monitoring, Helpful for Managing Conditions, Mid-Range Brand with Good Quality, Innovative in Health Tech, Responsive to Customer Needs (Mixed)

Copy Examples

• •Take Control of Your Respiratory Health with Confidence. CMI Health's FDA-cleared SpiroLink™ empowers you with accurate, real-time lung function data. Easy to use at home, it seamlessly syncs with our app, helping you and your doctor make informed decisions. Breathe easier knowing you have a reliable partner in your health journey.
• •Monitor Your Vital Signs with Clinical-Grade Accuracy. At Home. Trust CMI Health's advanced pulse oximeters for precise SpO2 and pulse rate readings. Designed for reliability and ease of use, our devices provide the peace of mind you need for daily health management. Because your health deserves professional precision.
• •Innovative Asthma Management, Right at Your Fingertips. Introducing AsthmaGo® by CMI Health. This award-winning app and device system simplifies asthma care, helping you track symptoms, triggers, and medication use. Empowering you to live a fuller life, with fewer limitations.
• •Your Family's Health, Our Priority. From infant to adult, CMI Health offers a range of user-friendly monitoring devices you can depend on. Our commitment to quality and innovation means you get accurate health insights when you need them most. Secure, reliable, and designed with care.
• •Reliable Medical Technology. Reassuring Health Insights. CMI Health provides advanced, FDA-cleared medical devices developed for both healthcare professionals and at-home use. Understand your health better with tools built on accuracy, innovation, and a dedication to your well-being.