Brand Tone

Enthusiastic & Passionate, Community-Oriented, Action-Oriented & Energetic, Authentic & "By Drivers, For Drivers", Informal & Approachable

Brand Values

• •Passion for Drifting & Automotive Culture
• •Community Building
• •Driver/Participant Focus
• •Spectator Enjoyment
• •Authenticity
• •Promotion of the Sport

Best Practices

• •Know Your Audience Deeply: Speak their language. Use slang and terminology common in the JDM and drifting community authentically (e.g., "send it," "get sideways," "apex," "tandem," "smoke show").
• •Emphasize Passion and Enthusiasm: Let the genuine love for drifting shine through in your words. Use exclamation points and energetic adjectives where appropriate.
• •Foster a Sense of Community: Use inclusive language ("your crew," "join us," "we"). Encourage interaction, user-generated content, and dialogue.
• •Be Authentic and Relatable: Avoid overly corporate or stiff language. Keep it real and connect with the grassroots spirit of drifting. Share behind-the-scenes glimpses or driver spotlights if possible.
• •Maintain Consistency Across All Channels: Whether it's a tweet, an Instagram caption, a product description, or an event announcement, the core tone and voice should remain recognizable as CMDRift. Develop simple brand voice guidelines for anyone creating content.

Social Perception

A Legitimate Organizer of Drift Events, A Hub for Drift Enthusiasts, Supportive of the Drifting Community, Engaged and Active

Copy Examples

• •Instagram Post (New T-Shirt Launch): Slide into style! 🔥 Our NEW 'Apex Hunter' tee just dropped! Designed for those who live life sideways. Grab yours and rep the drift life. Link in bio! #CMDrift #DriftFashion #JDMStyle #NewMerch #GetSideways
• •Facebook Event Promotion: Ready to shred some tires? 轮胎和烟雾! 💨 Join us for the next [Event Name] on [Date] at [Venue]! More seat time, more smoke, more action. Bring your crew, it's gonna be epic! Tickets & info: [Link] #CMDriftEvents #Drifting #CarCulture #WeekendVibes #SendIt
• •Product Description (Keychain): Keep your keys locked in with the spirit of Touge. Our 'Midnight Racer' keychain isn't just an accessory, it's a statement. Built tough, just like your ride. Add it to your collection. #CMDrift #JDMKeychains #DriftLife #CarAccessories #TougeSpirit
• •Twitter Update: Sun's out, tires smokin'! ☀️ Who's hitting the track this weekend? Tag us in your drift shots! @Catchmydrift7 #DriftCommunity #CMDrift #WeekendWarriors
• •Website Banner (Event Series): CMDRift Presents: The Sofa King Awesome Series! 🏆 Pure Drifting Action. Maximum Seat Time. Unforgettable Vibes. Are You In? [Link to Event Page] #SofaKingAwesome #CMDrift #DriftCompetition #ByDriversForDrivers