Brand Tone

friendly, expressive, and approachable

Brand Values

• •Self-Expression
• •Quality and Comfort
• •Customer-Centricity

Best Practices

• •Lead with Personality: Always inject a friendly and expressive tone. Use conversational language ("your vibe," "boring clothes") rather than corporate jargon to make the brand feel relatable.
• •Focus on the Feeling, Not Just the Fabric: While mentioning quality materials is important, connect it to a benefit. Instead of just "100% cotton," write "ultra-soft 100% cotton for all-day comfort."
• •Encourage Self-Expression: Use calls-to-action that empower the customer, such as "Show off your style," "Express yourself," or "Make it yours." This reinforces the core brand value.
• •Keep it Simple and Scannable: Use short sentences, bullet points for features, and emojis to break up text, especially on social media. This makes the information easy to digest for users scrolling through their feeds.
• •Maintain a Consistent Voice Across All Channels: The friendly and approachable tone seen on the contact page should be the same tone used in social media captions, ad copy, and product descriptions to build a cohesive and trustworthy brand identity.

Social Perception

Perceived as a provider of niche and novelty apparel. The brand aims to turn customers into brand advocates through shareable products and community building, fostering loyalty and organic growth. It appears to be in a growth phase, relying on direct engagement and user-generated content.

Copy Examples

• •Don't just wear a shirt, wear your vibe. ✨ Our 'winner winner chicken' hoodie is for those who speak fluent sarcasm and comfort. Made with ultra-soft cotton so you can focus on winning, not shivering. Tap to shop and express yourself!
• •Your Style, Your Statement. Unique Designs for Every Vibe. Shop Now.
• •Tired of boring clothes? So are we. CMCustomfit delivers fresh designs that tell your story. From hilarious hoodies to tumblers that sparkle, we have something to make you smile. Get 15% off your first order and let your personality shine!
• •More than just a mom—you're a legend. This 100% ring-spun cotton tee is as soft and resilient as you are. It’s the perfect uniform for school runs, coffee dates, and conquering the day. Because being a mom is a vibe, and this is your new favorite way to wear it.
• •Psst... Your new favorite hoodie is inside.