Brand Tone

friendly, welcoming, and community-oriented, professional and expertise, playful and creative

Brand Values

• •Quality
• •Community
• •Inclusivity
• •Creativity & Innovation
• •Customer Experience
• •Education
• •Healthy Lifestyle
• •Sustainability & Ethical Practices

Best Practices

• •Embrace Community: Use inclusive language ("we," "us," "our community") and highlight local partnerships and events.
• •Showcase Passion: Let your enthusiasm for coffee, food, and creativity shine through with evocative and descriptive language.
• •Balance Friendliness with Expertise: While maintaining a welcoming tone, don't shy away from sharing details about your roasting process, ingredient sourcing, or barista skills to demonstrate knowledge.
• •Highlight Innovation: Regularly feature new and unique menu items or drink creations, emphasizing the creative and sometimes playful aspect of the brand.
• •Focus on Connection: Frame your offerings not just as products, but as facilitators of good times, shared moments, and a healthy lifestyle.

Social Perception

Generally perceived very positively; known for high-quality coffee and food, inviting atmosphere, community hub, friendly staff, innovative and unique offerings.

Copy Examples

• •Start your day the C Market way! ☀️ Our freshly roasted beans and delicious pastries are the perfect recipe for a happy morning. #CMarketCoffee #GoodMorning #CommunityLove
• •Unlock the art of coffee with us! ☕️ Join our barista workshops and discover the passion behind every perfectly crafted cup. Link in bio for details! #CMarketEducation #CoffeeLovers #ExpertBaristas
• •Taste the unexpected! ✨ Our new [Korean-inspired dish/drink] is a flavor adventure you won't want to miss. Come explore the delicious creativity at C Market! #CMarketInnovation #KoreanFusion #FoodieAdventures
• •More than just coffee, we're a community. ❤️ Thank you for being a part of the C Market family. We love bringing people together, one cup at a time. #CMarketCommunity #SupportLocal #MakingMemories
• •Fuel your hustle with the best. 💪 Our commitment to quality ingredients and expert preparation means you're always getting C Market's finest. #QualityCoffee #FreshFood #HealthyLifestyle