Brand Tone

Helpful & Informative, Passionate (about fishing), Friendly & Approachable, Value-Oriented, Creative & Niche

Brand Values

• •Customer Satisfaction
• •Quality
• •Value/Affordability
• •Canadian Identity
• •Personalization & Customization
• •Accessibility (for DIYers)

Best Practices

• •Create a Simple Brand Voice Guide: Document key an "About Us" statement or mission, list 3-5 core values (e.g., Passionate, Helpful, Canadian, Quality-Focused, Creative), define your target audience, and provide "do and don't" examples for language (e.g., "Do: Use friendly, approachable language. Don't: Use overly technical jargon without explanation").
• •Know Your Audience Deeply: Understand who you're talking to – their fishing habits, their level of DIY interest, what they value in a supplier. Tailor the helpfulness and passion in your language to resonate with them.
• •Be Genuinely Passionate (and let it show): If the brand is about fishing and DIY, let that enthusiasm come through naturally in product descriptions, social media posts, and customer interactions. Use fishing-related colloquialisms where appropriate (but don't overdo it).
• •Emphasize Your "Why": Continuously reinforce what makes CMA Outdoors different – proudly Canadian, focus on customization, commitment to quality and value. These core messages should subtly underpin most communications.
• •Review and Refine: Regularly audit your website copy, social media posts, and email communications. Do they consistently sound like "CMA Outdoors"? Are there any inconsistencies? Solicit feedback if possible. This ensures the tone doesn't drift over time.

Social Perception

A reliable, customer-focused Canadian supplier for fishing enthusiasts, particularly those interested in custom and DIY bait solutions.

Copy Examples

• •Headline: "Your Canadian Source for Custom Lures & Bait Making!" Body: "Reel in your next big catch with a lure you designed! At CMA Outdoors, we're passionate about fishing and helping fellow anglers get the best gear. From high-quality plastisol to personalized lures for that special occasion, we’ve got you covered. Proudly Canadian, eh!" (Tone: Passionate, Value-Oriented, Friendly, National Pride)
• •Headline: "Unleash Your Inner Lure Maker." Body: "Stop searching for the perfect lure – create it! Our extensive range of bait making supplies, from vibrant colorants to durable lure blanks, puts you in control. Need advice? We're fellow anglers and happy to help you get started. Quality supplies, fair prices, shipped fast from Ontario." (Tone: Empowering, Helpful, Value-Oriented)
• •Headline: "The Secret's in the Sauce (And the Glitter, and the Plastisol...)" Body: "Craft baits that fish can't resist! CMA Outdoors offers everything you need for DIY soft baits and custom hard baits. We carefully source top-notch materials so you can focus on the fun part – creating and catching! Got a unique idea for a personalized lure? Let's make it happen!" (Tone: Humorous, Creative, Helpful)
• •Headline: "More Than Just Tackle – It's Your Tackle." Body: "Why settle for off-the-shelf when you can have custom? CMA Outdoors specializes in personalized fishing lures and all the supplies for the DIY angler. Based in Southwestern Ontario, we're committed to quality, value, and helping you make your fishing experience uniquely yours." (Tone: Personal, Quality-Focused, Community-Oriented)
• •Headline: "Gear Up for Your Next Adventure, Canada!" Body: "From weekend warriors to seasoned pros, CMA Outdoors is your trusted partner for bait making supplies and unique custom lures. We believe in top quality without breaking the bank. Explore our collections and let's get you ready for the water!" (Tone: Inclusive, Value-Driven, Action-Oriented)