Brand Tone

Authentic, Passionate, Craftsman-like, Friendly, Quality-Focused, Slightly Rustic & Natural

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Natural Beauty
• •Customization & Personalization
• •Customer Satisfaction
• •Passion for Woodworking
• •Local & Small Business Ethos (implied)

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., authentic, passionate, craftsman-like, friendly, rustic), including "do's and don'ts" for language, specific keywords to use or avoid, and examples. Share this with anyone creating content.
• •Tell the Story: Infuse your copy with the narrative of craftsmanship, the origin of the wood (if notable), or the inspiration behind a piece. This reinforces authenticity and passion. Avoid overly corporate or generic language.
• •Focus on "Handcrafted" and "Quality": Consistently use terms that emphasize the artisanal nature and superior construction of your products. Highlight the unique characteristics of wood and the skill involved.
• •Be Personable and Engaging: Especially on social media, write as if you're talking to a friend or an interested customer. Ask questions, respond warmly to comments, and share behind-the-scenes glimpses to foster connection and approachability.
• •Review and Refine: Regularly review your website copy, social media posts, and marketing materials to ensure they align with the established brand tone. Get feedback and be willing to tweak your messaging as the brand evolves, while staying true to core values.

Social Perception

Positive & Appreciative, Artisanal & Skilled, Trustworthy & Reliable, Source of Unique/Custom Decor & Furniture, Community-Oriented (on a small scale)

Copy Examples

• •Product Description (Charcuterie Board): Gather your loved ones around a piece that tells a story. Our handcrafted [Wood Type, e.g., Walnut] charcuterie board, with its rich grain and live edge, isn't just for serving – it's a centerpiece born from passion and sustainably sourced lumber. Each knot and swirl is a testament to nature's art, ready for your finest cheeses and cherished moments.
• •Instagram Post (Custom Table): From a simple sketch to this stunning [Wood Type, e.g., Oak] dining table – we loved bringing this custom vision to life! ✨ Seeing the joy on our client's face is why we do what we do. Got a dream piece in mind? Let's chat and build something beautiful together. #KnottyLumberCo #CustomFurniture #HandcraftedWithLove #Woodworking
• •About Us Snippet (Website): At The Knotty Lumber Co., wood is more than just material; it's our passion. We believe in the timeless beauty of handcrafted pieces, where every grain tells a story and every knot adds character. From our small workshop to your home, we pour our hearts into creating quality, custom woodwork that lasts a lifetime.
• •Facebook Ad (Seasonal Decor): Warm up your home this season with the natural charm of The Knotty Lumber Co. 🍂 Our latest collection of handcrafted wooden [Product, e.g., pumpkins, shelves] is here, each piece uniquely made to add a touch of rustic elegance. Shop small, shop quality. Link in bio to explore!
• •Email Newsletter Subject Line (New Product Launch): Fresh From The Workshop: Discover Our New [Product Type] Collection! Body Snippet: Hello [Customer Name], We've been busy in the workshop, and we're thrilled to unveil our newest line of handcrafted [Product Type]! Each piece is made with the same care and attention to detail you've come to expect from The Knotty Lumber Co. We believe in quality that speaks for itself...