Brand Tone

Whimsical & Enchanting, Artistic & Creative, Friendly & Approachable, Elegant & Stylish, Inspiring

Brand Values

• •Creativity & Artistry
• •Quality & Craftsmanship
• •Uniqueness
• •Individuality & Storytelling
• •Wonder & Enchantment
• •Customer Focus

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., whimsical, artistic, enchanting, friendly), preferred vocabulary (e.g., "wonder," "magic," "curated," "inspire"), and things to avoid (e.g., overly formal language, slang that doesn't fit). Share this with anyone creating content.
• •Embrace Storytelling: Frame product descriptions and social media posts around the inspiration behind the art, the feeling they evoke, or the story they can help the customer tell in their own home. Connect with the "why" behind Kjersti Olsen's creations.
• •Use Evocative and Sensory Language: Appeal to the imagination with descriptive words that paint a picture and evoke feelings of wonder, beauty, and enchantment. Use words that reflect the visual richness of the products.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy consistently matches the whimsical, colourful, and artistic aesthetic of the product photography and website design. The words should feel like a natural extension of the visuals.
• •Stay True to the Artist's Voice (Kjersti Olsen): Since the brand is heavily linked to its founder, ensure the copy reflects her artistic vision and inspirations (nature, folklore, mythology, bringing wonder to life). This adds authenticity and a personal touch.

Social Perception

Customers perceive the brand as offering unique, high-quality, and beautiful items that can transform a home. The collection is seen as thoughtfully curated and distinctive. There's an appreciation for the artistic and elegant nature of the products. The brand seems to be perceived as a "hidden gem" by those who have discovered it. The connection to a specific artist, Kjersti Olsen, likely adds to the perception of authenticity and unique vision.

Copy Examples

• •Instagram Post (New Art Print): "Step into a dreamscape 🍃✨ Our latest art print, 'Whispers of the Wildwood,' by Kjersti Olsen, is here to sprinkle a little enchantment onto your walls. Let its vibrant hues and mystical creatures spark your imagination. #FantasiaCollective #ArtisticHome #WonderAndMagic #KjerstiOlsenArt"
• •Facebook Ad (Homeware Collection): "Tired of the mundane? Your home is a canvas waiting for a touch of magic! Discover Fantasia Collective’s curated homeware – from whimsical cushions to enchanting throws – each piece designed to tell your unique story. Quality craftsmanship, inspired designs. Shop now and weave a little wonder into every room! [Link] #FantasiaHomeware #EnchantYourSpace #UniqueDecor"
• •Product Description (Jewellery): "Adorn yourself with the charm of the fae. Our 'Moonpetal Necklace,' handcrafted with [materials], captures the delicate beauty of a moonlit bloom. More than just jewellery, it’s a wearable piece of art that whispers tales of enchanted forests. Let it be your daily reminder of the magic that surrounds us. #FantasiaJewellery #ArtisanCrafted #WhimsicalStyle"
• •Email Newsletter Subject: ✨ Open for a Dose of Delight! New Arrivals & Artistic Wonders Inside... Email Body Snippet: "Hello [Customer Name], At Fantasia Collective, we believe every day deserves a sprinkle of magic. This week, we’re thrilled to unveil new treasures, lovingly designed by Kjersti Olsen, to bring warmth, wonder, and unique artistry into your world..."
• •Website Banner: "Fantasia Collective: Where Art Meets Heart and Home. Explore unique designs that tell your story."