Brand Tone

scholarly, reverent, and mission-driven

Brand Values

• •Preservation of Tradition
• •Quality and Artistry
• •Accessibility
• •Intellectual and Spiritual Enrichment
• •Counter-Cultural Stance
• •Truth

Best Practices

• •Emphasize Legacy and Preservation: Consistently highlight the act of "rescuing," "restoring," and "preserving" these important works.
• •Use Elevated and Respectful Language: Maintain a tone that reflects the intellectual and spiritual significance of the books. Avoid overly casual or trendy phrasing.
• •Focus on the "Why": Regularly connect the books to the larger mission of enriching culture, providing wisdom, and upholding tradition.
• •Highlight Quality and Craftsmanship: Mention the care taken in the production and design of the books, reinforcing their value as physical objects.
• •Speak to a Discerning Audience: Address readers as individuals seeking depth, knowledge, and a connection to a rich intellectual and spiritual heritage.

Social Perception

Valued by its niche audience, seen as a dedicated restorer, respected for its mission, appreciation for curation.

Copy Examples

• •Rediscover the timeless wisdom. Cluny Media resurrects the forgotten masterpieces of Catholic thought and literature, meticulously restored for a new generation.
• •In an age of fleeting trends, we champion the enduring. Explore our collection of essential Catholic works, each a testament to the richness of our intellectual and spiritual heritage.
• •Beyond the noise, find the profound. Cluny Media offers carefully curated editions of books that have shaped minds and nourished souls for generations.
• •The past speaks to the present. We are dedicated to preserving the vital voices of Catholic tradition, ensuring their insights continue to illuminate our times.
• •More than just books, these are artifacts of faith and reason. Experience the depth and beauty of the Catholic literary tradition with Cluny Media's expertly crafted editions.