Brand Tone

approachable, trendy, and empowering

Brand Values

• •Empowerment: To empower all women, regardless of shape, to embrace their bodies and express themselves confidently.
• •Fashion & Trendiness: Offering up-to-date, fashionable, and trendy clothing.
• •Comfort: Providing comfortable clothing for everyday wear.
• •Affordability & Accessibility: Making ranges accessible to all women through affordable prices and numerous store locations in Egypt.
• •Quality: Using good materials and high-quality finishing.
• •Inclusivity: Catering to various sizes, including plus sizes (medium to 3XL).

Best Practices

• •Know Your Audience: Understand who you're talking to (in this case, Egyptian women seeking trendy, affordable, and comfortable everyday wear, including plus sizes) and tailor your language to resonate with them.
• •Emphasize Empowerment and Inclusivity: Consistently use language that makes women feel good about themselves and their bodies, highlighting size inclusivity.
• •Stay Current and Trendy: Reflect the "up-to-date" aspect of the brand by using contemporary language and referencing current styles (while remaining true to the brand's core).
• •Keep it Approachable and Friendly: Avoid overly formal or technical jargon. Use a conversational and welcoming tone.
• •Highlight Value and Practicality: Clearly communicate the affordability, comfort, and everyday wearability of the clothing.

Social Perception

Customers seem to perceive Clue Wear as a source for stylish and affordable everyday clothing. The focus on promotions and new arrivals generates positive interaction. Their TikTok videos aim for relatability and showcase the practicality of their clothing.

Copy Examples

• •Step into your confidence! ✨ Our new collection is here to make your everyday stylish and comfortable. #ClueWear #EverydayFashion
• •Love your look, love your budget! 😍 Discover the latest trends without breaking the bank. Shop Clue Wear now! #AffordableStyle #TrendyComfort
• •From work vibes to weekend chill – we’ve got you covered! Find your perfect fit and feel fabulous in Clue Wear. Sizes M-3XL. #ClueForAllWomen #FashionThatFits
• •Life’s too short for boring clothes! 😉 Add a pop of fun to your wardrobe with our latest arrivals. #ClueFashionWear #NewCollection
• •Feel beautiful, inside and out. Clue Wear is designed to empower you every single day. Embrace your style! #EmpoweredByClue #ComfortIsKey