Brand Tone

Authentic & Approachable, Energetic & Passionate, Creative & Evolving, Connected to Fans

Brand Values

• •Artistic Integrity & Authenticity
• •Connection & Community
• •Evolution & "Neuanfang" (New Beginning)
• •Quality
• •Emotional Resonance

Best Practices

• •Speak the Fan's Language: Use words and phrases that resonate with Clueso's audience – authentic, perhaps a bit informal, and emotionally engaging.
• •Channel the Artist's Voice: Imagine how Clueso himself would describe the merchandise. Let his personality (authentic, energetic, creative) shine through.
• •Focus on Connection, Not Just Commerce: Emphasize how the merchandise allows fans to connect with the music, the artist, and the community.
• •Highlight Exclusivity and Authenticity: As it's official artist merchandise, stress that these are genuine items for true fans.
• •Keep it Energetic and Positive: Reflect the energy of Clueso's music and live performances in the language used.

Social Perception

Loyal Fanbase, Respected Artist, Down-to-Earth & Relatable, Associated with Erfurt

Copy Examples

• •Headline for New Hoodie: "Your Vibe, Your Sound, Your Hoodie. The new [Album/Tour Name] collection is here – wear the music."
• •Product Description (T-Shirt): "More than just a tee, it's a piece of the journey. Crafted for comfort, designed with the energy of the stage. Get yours and carry the beat with you."
• •Social Media Post (Artist's Channel promoting merch): "Backstage vibes and street style approved! Rocking the new CLSN gear from the shop. Which piece is your favorite? Link in bio to grab yours! #clueso #cluesoshop #newmerch #CLSN"
• •Email Subject Line (for new collection): "Fresh Beats, Fresh Threads: The New Clueso Merch Just Dropped!"
• •Website Banner (Limited Edition Item): "Straight from the studio to your wardrobe. Limited Edition [Item Name] – once it's gone, it's history. Shop now!"