Brand Tone

Friendly and Approachable, Helpful and Instructional, Inspiring and Creative, Modern and Fresh, Community-Oriented

Brand Values

• •Simplicity and Clarity: A commitment to providing patterns and instructions that are easy to understand and execute, particularly for beginners.
• •Quality and Good Design: Focus on creating attractive, eye-catching quilt designs that are both modern and timeless.
• •Accessibility: Making quilting enjoyable and achievable for a wide range of skill levels.
• •Community and Sharing: Fostering a supportive and engaged quilting community through sharing knowledge, tutorials, and inspiration.
• •Helpfulness and Support: Offering assistance to customers who may have questions or need help with patterns.

Best Practices

• •Embrace Simplicity: Use clear, concise language. Avoid overly technical jargon where possible, or explain it simply. The goal is to make quilters feel capable and confident.
• •Be Encouraging and Positive: Frame instructions and descriptions in an uplifting and supportive manner. Celebrate the joy of creating.
• •Share the "Why": Connect with the emotional aspect of quilting – the satisfaction of making something beautiful, the joy of gifting, the comfort of a handmade quilt. Allison often shares her personal connection to her designs.
• •Maintain a Helpful Voice: Anticipate questions and provide clear guidance. Offer support and let customers know help is available if they get stuck.
• •Stay Visually Consistent: Ensure that the imagery used alongside the copy reflects the "fresh, modern, simple, eye-catching" aesthetic of the brand. The visual and written tone should align.

Social Perception

Trusted and Respected, Innovative, Beginner-Friendly, Inspiring, Positive Customer Experience

Copy Examples

• •Instagram Post (New Pattern Release): "Say hello to 'Starlight Wishes'! ✨ This beginner-friendly pattern makes those tricky-looking stars a breeze. Perfect for a cozy weekend project or a heartfelt gift. Grab your favorite fabrics and let’s make some magic! Link in bio for the pattern. #CluckCluckSew #StarlightWishesQuilt #ModernQuilting #EasyQuiltPattern #QuiltLove"
• •Facebook Post (Blog Tutorial Feature): "Struggling with getting those half-square triangles just right? 🙋‍♀️ Our latest blog post breaks it down step-by-step, making them simple and fun! Plus, see how our Diagonal Seam Tape can be your new best quilting buddy. Happy sewing! [Link to blog] #QuiltingTips #CluckCluckSewBlog #BeginnerQuilting #SewingTutorial #DiagonalSeamTape"
• •Product Description (Website - for a new bright, scrappy pattern): "Introducing 'Rainbow Sherbet'! This pattern is all about joyful color and using up those beloved scraps. With clear, easy-to-follow instructions and illustrations, you’ll have this cheerful quilt top pieced in no time. Perfect for adding a splash of happiness to any room! Suitable for confident beginners and beyond. Finished sizes included: Crib, Throw, Queen. Let’s get sewing! #CluckCluckSewPatterns #ScrappyQuilt #ModernQuilt"
• •Email Newsletter Snippet (Promoting a Sale): "Hello Quilting Friends! 👋 Ready to stock up on some fresh inspiration? Our [Seasonal] Sale is ON NOW! Enjoy [X]% off all PDF patterns for a limited time. It's the perfect chance to snag that design you've been eyeing. Thanks for being part of our wonderful sewing community! Shop the sale: [Link] #CluckCluckSew #QuiltPatterns #SewingSale #QuiltingCommunity"
• •Pinterest Pin Description (Showcasing a finished quilt): "Dreaming of your next quilt project? Our 'Picnic' pattern creates a beautiful, timeless quilt perfect for any occasion. Easy-to-follow instructions make it a joy to create. Find the pattern and more inspiration on our blog! cluckclucksew.com #CluckCluckSew #PicnicQuilt #QuiltInspiration #ModernPatchwork #DIYQuilt"