Tono de Marca

Relaxed, communal, and aspirational, characterized by approachability, inclusivity, and a focus on good vibes and shared experiences rather than elitism or technical jargon.

Valores de Marca

• •Community & Friendship
• •Inclusivity
• •Style Over Handicap
• •Modernizing Tradition
• •Authenticity

Mejores Prácticas

• •Prioritize Lifestyle Over Performance: Frame every piece of copy around the experience. Focus on the "why" behind playing golf—friendship, fun, being outdoors, mental clarity. The technical features of the apparel should always support this lifestyle, not lead the conversation.
• •Speak Like a Friend, Not a Marketer: Use a conversational and inclusive tone. Ask questions, use contractions (e.g., "it's," "we're"), and avoid overly formal or corporate language. The goal is to make the customer feel like part of the club before they even make a purchase.
• •Showcase the "Crew": In all copy, consistently use words like "crew," "community," and "friends." Feature stories and visuals that showcase diverse groups of people enjoying the game together to reinforce the core value of community.
• •Lean into the Origin Story: Regularly reference the founding story of friends from Barbados rediscovering their love for the game. This narrative is a powerful differentiator that grounds the brand in authenticity and separates it from faceless corporations.
• •Reinforce the Niche Subtly: To combat the brand name confusion, ensure all copy is paired with strong golf-related imagery and context. Consistently use secondary taglines ("Clubwear Golf," "Style Over Handicap") and hashtags (#ClubwearGolf) to help solidify the brand's identity in the consumer's mind.

Percepción Social

A disruptor and community-builder in the golf space, perceived as a fresh, stylish alternative to legacy brands. It appeals to a younger, diverse demographic and new golfers drawn to its inclusive and style-focused ethos, although its brand name can cause confusion.

Ejemplos de Copy

• •The scorecard is temporary, the crew is forever. We’re here for the 19th hole debriefs and the shots you’ll talk about for years. #StyleOverHandicap #ClubwearGolf
• •Style Over Handicap. Golf apparel for the good times.
• •More than a polo. It's your new uniform for perfect Saturdays, questionable swings, and unforgettable moments with the crew. Made with breathable, flexible fabric so you can focus on what matters: enjoying the walk.
• •Tired of stuffy golf clubs and outdated dress codes? So were we. Our gear is designed for comfort, style, and community—not for impressing the committee. It's time to love the game again. Shop the collection.
• •Your weekend just got better.