Brand Tone

Aspirational & Curated, Community-Oriented & Inclusive, Innovative & Modern, Enthusiastic & Passionate, Professional

Brand Values

• •Curation & Quality
• •Community & Connection
• •Physical Retail Experience
• •Opportunity & Growth (for sellers)
• •Sustainability (implied)
• •Flexibility & Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., aspirational yet approachable, enthusiastic, community-focused), key messaging points, preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Prioritize "Curated" and "Experience": These words are central to Club Vintage. Ensure copy reflects the selectiveness of their offerings and the unique experience of attending their events or shopping from their vendors.
• •Balance Aspiration with Inclusivity: While showcasing high-quality and unique items, ensure the language feels welcoming to a broad audience of interested shoppers, not just high-fashion elites (unless that's the specific target for a particular communication). Similarly, for sellers, emphasize the supportive community aspect.
• •Highlight the "Why": Go beyond just describing what's for sale. Talk about the stories behind items (if known), the passion of the sellers, the joy of discovery, and the benefit of physical retail interaction. This connects with the "experience economy" aspect.
• •Be Platform-Aware but Consistent: While the core tone should remain, adapt the style slightly for different platforms. For example, Instagram might allow for more emojis and a slightly more casual feel in captions than a formal B2B communication on LinkedIn, but the underlying values of quality, community, and curated experience should still shine through.

Social Perception

As a Facilitator of Cool Finds, Trendy and Stylish, Supportive of Small Businesses, Event-Driven, Aspiring to Exclusivity but Accessible

Copy Examples

• •Unlock a weekend of discovery. ✨ Join us at [Location] this [Date] for the Club Vintage marketplace, where curated vintage treasures and independent designer gems await. Meet the makers, find your next obsession, and experience the thrill of the hunt. #ClubVintage #VintageFinds #SupportSmall #ShopLocal #[City]Events
• •Meet @[SellerInstagramHandle]! 🔥 [Seller Name] brings an incredible eye for [mention specific style/era, e.g., '70s bohemian chic' or 'rare band tees'] to the Club Vintage family. Discover their collection at our upcoming [Event Name] pop-up and hear the stories behind their unique pieces. Supporting passionate collectors, one find at a time. #ClubVintageSeller #VintageCommunity #CuratedVintage #MeetTheMaker
• •Beyond the Click: Experience Retail, Reimagined. Club Vintage connects passionate sellers with discerning shoppers through curated physical pop-ups and marketplaces. Discover, connect, and redefine your retail journey.
• •This isn't just shopping, it's a VINTAGE experience. 😉 Get ready to explore racks of hand-picked apparel, one-of-a-kind accessories, and homewares with history at our next Club Vintage gathering. Plus, enjoy [mention a perk, e.g., 'live music,' 'local coffee vendor']. First 50 through the door get a special treat!
• •Ready to take your brand offline? Club Vintage offers radically flexible retail-as-a-service, providing curated spaces, built-in foot traffic, and a passionate community. Let us handle the storefront, so you can focus on what you do best. Apply for a Club Vintage membership and unlock your physical retail potential. #RetailAsAService #PopUpShop #BrandGrowth #PhysicalRetail