Brand Tone

Sophisticated yet Accessible, Passionate and Enthusiastic, Informative and Educational, Community-Oriented, Exclusive

Brand Values

• •Quality
• •Discovery
• •Exclusivity
• •Community
• •Experience
• •Expertise

Best Practices

• •Embrace Sophisticated Enthusiasm: Combine knowledgeable, elegant language with a genuine passion for wine. Avoid overly technical jargon unless explained, ensuring content remains accessible to a broader audience of enthusiasts.
• •Highlight Exclusivity and Discovery: Consistently use words and phrases that emphasize the unique nature of the wines and experiences offered (e.g., "exclusive," "curated," "hand-selected," "discover," "journey," "unique").
• •Foster Community: Address your audience as part of a collective ("fellow wine lovers," "our community," "join us"). Encourage interaction and sharing of experiences. Use inclusive language.
• •Educate and Inspire: Frame information not just as facts, but as opportunities for learning and appreciation. Tell the stories behind the wines, winemakers, and regions to add depth and inspiration.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the high-quality, often aspirational imagery used on the website and social media. The language should evoke the same sense of pleasure, refinement, and experience that the visuals suggest.

Social Perception

Reputable Wine Club, Provider of Quality and Unique Experiences, Educational Resource, Community for Wine Lovers

Copy Examples

• •Uncork a new discovery. ✨ This month, our sommeliers have journeyed deep into the [Chilean Wine Valley] to bring you a [Grape Varietal] of unparalleled elegance. Limited bottles for our #ClubPlaceres members. Are you ready to be delighted? #ChileanWine #ExclusiveSelection #WineLovers
• •More than a wine club, it's your passport to the heart of Chilean vineyards. 🇨🇱🍇 Join Club Placeres del Vino and receive extraordinary wines, curated by experts, delivered to your door. Plus, unlock exclusive invitations to tastings and gourmet events. Subscribe to pleasure today! [Link] #VinoChileno #ClubDeVinos #ExperienciasUnicas
• •Your Exclusive Invitation: A Masterclass in Maipo Valley Magic ✨ Dear [Member Name], At Club Placeres, we believe every bottle tells a story. This month, let our Master Sommelier, Héctor Vergara, guide you through the rich narratives of Maipo Valley's finest Cabernets. Join us for an exclusive virtual tasting and elevate your appreciation. Reserve your place in our community of connoisseurs. [Link]
• •Beyond the Bottle: Immerse Yourself in Unforgettable Wine Experiences. From private vineyard tours to exquisite pairing dinners, discover the soul of Chilean wine with Club Placeres. [Explore Our Events] #WineExperience #Chile #Gourmet
• •Tired of the same old sips? 🤔 Let Club Placeres surprise your palate! Expertly chosen Chilean wines, unique stories, and a vibrant community await. Discover the pleasure of true oenological exploration. #ClubPlaceresDelVino #SurpriseAndDelight #PremiumWine