Tono de Marca

Sophisticated & Chic, Effortless & Casual, Artistic & Curated, Friendly & Relatable, Playful (subtly)

Valores de Marca

• •Quality & Integrity
• •Simplicity & Timelessness
• •Authenticity (French-inspired)
• •Friendship & Collaboration
• •Effortless Style

Mejores Prácticas

• •Embrace Effortless Sophistication: Ensure the language is refined but not overly formal or complex. It should feel natural, chic, and easy to understand, mirroring the brand's clothing style.
• •Incorporate Subtle French Touches (Authentically): Use French words or phrases sparingly and appropriately where they enhance the Parisian feel (e.g., élégance décontractée, joie de vivre). Avoid overdoing it to the point of it feeling forced or alienating.
• •Focus on Timelessness and Quality over Trends: Highlight the lasting style, craftsmanship, and quality materials of the clothing. Steer clear of hype-driven or overly trendy language.
• •Evoke a Lifestyle: Paint a picture of the Club Petanque lifestyle – one of relaxed social gatherings, artistic appreciation, and an enjoyment of simple pleasures. Connect the clothing to these experiences.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy always aligns with the brand's visual identity (clean, minimalist, artistic, with a touch of warmth). The words should feel like a natural extension of the images.

Percepción Social

Stylish & Fashion-Forward, Good Quality, Aspirational yet Accessible, Niche Appeal, Associated with Leisure and Socializing

Ejemplos de Copy

• •Élégance décontractée. Our classic linen shirt, designed for sun-soaked strolls and timeless style. #ClubPetanque #ParisianChic #EffortlessStyle
• •Discover the art of everyday dressing. The new Club Petanque collection blends timeless design with modern comfort. Quality pieces for a life well-lived. Shop now. [Link to website]
• •Le Soleil Arrive. Embrace the season with light fabrics, effortless silhouettes, and the enduring spirit of Club Petanque.
• •Just In: Pieces You'll Live In All Season. Bonjour, [Customer Name]. Inspired by the easygoing charm of a summer afternoon in Provence, our latest arrivals are here. Think breathable cottons, relaxed fits, and that signature Club Petanque touch. Explore the collection...
• •The Marinière, Reimagined. A quintessential French classic, our striped sweater is crafted from the softest [Material, e.g., organic cotton] for a comfortable, flattering fit. Perfect for seaside escapes or city explorations, it’s a piece that embodies the relaxed sophistication of Club Petanque. Wear it, love it, forever.