Brand Tone

Artistic, Curated, Contemporary, Vibrant, Approachable, and Inspiring.

Brand Values

• •Artistic Expression & Design
• •Collaboration & Community
• •Individuality & Style
• •Quality & Curation
• •Vibrancy & Joy

Best Practices

• •Develop a Brand Voice Guide: Document key tonal attributes (e.g., "artistic," "vibrant," "approachable," "inspiring"), approved vocabulary, and a "do's and don'ts" list for language.
• •Focus on "You" and "Your": Frame copy around the customer's desires, aspirations, and how Club Palma products can enhance their life and home. (e.g., "Express *your* unique style," "Color *your* world").
• •Use Evocative and Sensory Language: Appeal to the senses by describing colors, textures, and the feeling products evoke (e.g., "sculptural charm," "vibrant glaze," "joyful hues").
• •Highlight Curation and Artistry: Emphasize the "handpicked," "curated," "artisan," and "designer" aspects of the products to reinforce the brand's commitment to unique and quality items.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent from the website and product descriptions to social media captions, email marketing, and any customer service interactions. Regularly review content across platforms.

Social Perception

Stylish, modern, and artistic brand offering unique items for the home. Growing but niche audience interested in their specific product categories. Generally neutral to positive perception among those aware of the brand.

Copy Examples

• •Homepage Banner: "Welcome to Club Palma: Where art meets home. Discover curated collections to color your world and express your unique style."
• •Product Description (e.g., for a unique vase): "More than just a vase, it's a conversation starter. Handpicked for its sculptural charm and vibrant glaze, this piece brings a touch of an artist's studio to your living space. Let your blooms be bold."
• •Social Media Post (Instagram - image of a colorful art print in a room setting): "Infuse your everyday with a splash of creativity! ✨ Our latest art print collection is all about bold expressions and joyful hues. Find the piece that speaks to your soul. #ClubPalma #ArtForYourHome #ContemporaryDesign #PalmaLiving"
• •Email Newsletter Subject Line: "New Arrivals: Handcrafted Happiness for Your Home 🏡"
• •About Us Snippet: "At Club Palma, we believe your home should be a gallery of your life – filled with objects that inspire, delight, and tell your story. Born from a passion for collaborative creativity, we bring you designs from artisans and artists who share our love for contemporary style and vibrant living."