Brand Tone

Fun, Enthusiastic, and Approachable

Brand Values

• •Fun & Entertainment
• •Quality & Trust
• •Superior Customer Service
• •Value and Accessibility
• •Nostalgia and Joy

Best Practices

• •Always Lead with Enthusiasm: Use vibrant, positive, and energetic language. Words like "awesome," "classic," "legendary," and "fun" should be staples in the brand's vocabulary.
• •Embrace a Conversational Tone: Write as if you're talking to a friend. Use contractions (e.g., "we're," "it's") and ask questions to encourage engagement and make the brand feel human and approachable.
• •Tell a Story: Connect products to feelings and memories. Frame them not just as items, but as sources of joy, nostalgia, and shared experiences.
• •Be Genuinely Helpful: Ensure that the fun and friendly tone extends to all customer service and support content. The brand's reliability is built on being helpful and efficient when customers need it.
• •Show, Don't Just Tell: Utilize video and high-quality images to demonstrate the fun. Unboxing videos, product demos, and user-generated content are powerful tools for bringing the brand's entertaining spirit to life.

Social Perception

Reliable, trustworthy, fun, passionate, and approachable retailer with excellent customer service.

Copy Examples

• •Welcome to the Fun Zone! We're Clubit, and we believe in the power of play. Dive into our hand-picked collection of awesome toys, retro games, and gadgets that are guaranteed to make you smile. Great products, fantastic prices, and a serious commitment to fun.
• •💥 Blast from the past! 💥 Get ready for a major nostalgia hit. We've just restocked the legendary [Product Name]! Perfect for collectors or for introducing a classic to a new generation. Who had one of these? Let us know in the comments! #RetroGaming #ClassicToys #Nostalgia #Gadgets #Clubit
• •Warning: may cause extreme happiness. The [Product Name] isn't just a gift, it's an experience! It's quirky, clever, and the perfect antidote to a boring day. Ideal for birthdays, office secret santas, or just because you deserve a laugh. Add a dose of fun to your cart!
• •Your Weekly Delivery of Awesome Has Arrived! 🎁
• •Founded by two brothers in 1999 with a dream and a passion for fun, Clubit has grown into your go-to hub for toys, tech, and all things entertaining. We're still a small, passionate team at heart, dedicated to finding the coolest stuff and sharing it with you.