Brand Tone

passionate, educational, trustworthy, authoritative, accessible, engaging; informal and inviting on social media.

Brand Values

• •Quality and Freshness
• •Safety and Certification
• •Origin and Tradition
• •Sustainability
• •Customer Experience

Best Practices

• •Always Be Passionate and Authentic: Communicate with genuine enthusiasm for the products and their origin. Share the story behind the brand and the cultivation process.
• •Educate Your Audience: Position the brand as an expert. Share knowledge about the different types of oysters, consumption tips, and recipes. This adds value beyond the product itself.
• •Prioritize Transparency: Always be clear about the origin of the products, the delivery process, and the quality certifications. This builds trust and reinforces the brand's commitment to safety.
• •Encourage Interaction: Ask questions, create polls, and encourage customers to share photos and testimonials of their experiences with the products. This creates a community around the brand.
• •Maintain Visual Cohesion: Use high-quality images and videos that reflect the freshness and quality of the seafood. The visual identity should be clean and appealing, referencing the sea and the product's origin.

Social Perception

Very positive. Customers praise the freshness and quality of the products, often describing them as 'extremely fresh.' The brand is seen as a benchmark for quality and a reliable option for consuming fresh seafood at home. Educational content is well-received, positioning the brand as an expert. Complete kits are perceived as creative and high-quality gifts.

Copy Examples

• •Feel the taste of the Florianópolis sea without leaving home. Our oysters are cultivated in the nutrient-rich waters of Ribeirão da Ilha and arrive at your table with the freshness that only 25 years of tradition can guarantee. #Oysters #Floripa #FreshSeafood #Delivery
• •Turn your dinner into a special event. With our complete oyster kit, you have everything you need for an unforgettable gourmet experience. Surprise someone special or treat yourself. Order now! #GourmetExperience #OysterKit #SpecialDinner
• •From our cultivation to your kitchen, with maximum safety. All our products are S.I.F. certified, ensuring the quality and freshness you deserve. Taste the difference. #QualityOysters #CertifiedSeafood #Freshness
• •(Video showing how to easily open an oyster) You thought opening oysters was difficult? With our tips, you'll be an expert in no time! Want to try it with the freshest oysters in Brazil? Link in bio! #OysterHacks #HowTo #Seafood #ClubeDaOstra
• •Be part of the Club. Receive the freshest selection of oysters, mussels, and clams directly from Florianópolis. Place your order by Wednesday and receive your box of seaside delights on Friday. #OysterClub #FreshDelivery #SeafoodLover