Brand Tone

Specialist, Passionate, and Premium

Brand Values

• •Expertise
• •Quality
• •Community
• •Trust
• •Passion

Best Practices

• •Lead with Expertise, Not Just Price: Frame all communication, from product descriptions to social media posts, around expert insights, performance benefits, and technical specifications rather than discounts.
• •Use High-Quality, Aspirational Visuals: All imagery should be professional and clean, showing products in an aspirational context (e.g., on a beautiful golf course, in a high-stakes hockey game) to match the premium tone.
• •Celebrate the Sport, Not Just the Product: Create content that celebrates the culture of hockey and golf. Share tips, player spotlights, and stories from the community. This reinforces the brand ’s passion and authenticity.
• •Engage as an Equal: In social media comments and customer service, communicate with the confidence and camaraderie of a fellow player. Be helpful and knowledgeable, but always approachable.
• •Amplify Community and Partnerships: Regularly feature sponsored clubs, partnered athletes, and premium brands in your content. This reinforces the values of community, quality, and trust through association.

Social Perception

The Go-To Expert, A Trusted Community Pillar, A Mark of Quality

Copy Examples

• •Your game is unique. Your equipment should be too. Our in-store specialists analyze your technique to match you with the perfect gear to elevate your performance. Stop guessing, start improving.
• •Don't let the forecast dictate your round. With the fully waterproof and breathable collection from KJUS, you stay dry, comfortable, and focused from the first tee to the last putt. The best game of your life can happen in any weather.
• •For over two decades, we've been the trusted partner for local clubs and passionate players. We're more than a store; we're part of your team.
• •We speak your language —the thrill of a perfect drive, the sound of a clean strike. It's why we only stock equipment we believe in. Come in and share the passion.
• •Experience the unparalleled feel and precision of Honma. As an official dealer, we invite you to a private fitting to discover the art of golf. This isn't just a club; it's a masterpiece.