Brand Tone

Professional yet accessible, trendy and innovative (CLUBCLIO); Confident, professional, sophisticated, modern, bold, practical (CLIO); Playful, fun, trendy, youthful, vibrant, romantic, creative, accessible (Peripera); Natural, gentle, honest, effective, caring, clean (Goodal)

Brand Values

• •Quality & Innovation (CLUBCLIO)
• •Accessibility (CLUBCLIO)
• •Customer Focus (CLUBCLIO)
• •Trend Leadership (CLUBCLIO)
• •Professionalism & Quality (CLIO)
• •Confidence & Self-Expression (CLIO)
• •Innovation (CLIO)
• •Practicality (CLIO)
• •Fun & Playfulness (Peripera)
• •Self-Expression & Creativity (Peripera)
• •Accessibility & Affordability (Peripera)
• •Trendiness (Peripera)
• •Natural Ingredients & Efficacy (Goodal)
• •Gentleness & Skin Health (Goodal)
• •Honesty & Transparency (Goodal)
• •Environmental Consciousness (Goodal)

Best Practices

• •Develop a Unified Voice for CLUBCLIO with Brand-Specific Nuances: While the CLUBCLIO shop is an umbrella for three distinct brands, its own overarching tone should be welcoming, informative, and exciting, highlighting the best of K-Beauty. When featuring specific brands, lean into their individual tones (e.g., more sophisticated for CLIO, playful for Peripera, gentle for Goodal) but frame it within the trusted CLUBCLIO experience.
• •Emphasize Key K-Beauty Appeals: Consistently use terms like 'innovative,' 'radiant,' 'glow,' 'long-lasting,' 'vibrant,' and 'gentle' that resonate with K-Beauty enthusiasts, tailoring them to the specific product or brand being promoted.
• •Be Visually Driven and Engaging: Korean beauty is highly visual. Ensure copy complements strong imagery and videos. Use emojis appropriately to add personality, especially for Peripera or general shop announcements. Encourage user-generated content and interaction.
• •Highlight Benefits and Solutions: Focus on what the products *do* for the customer – e.g., 'achieve a flawless canvas,' 'express your unique style,' 'soothe and brighten your skin.' Connect product features to tangible benefits.
• •Maintain Authenticity and Transparency: Given that 'clean' and 'natural' are values for Goodal, and quality is key for CLIO, ensure claims are accurate. Acknowledge customer feedback (like CLIO's response to shade range concerns) where appropriate to build trust. Be clear about ingredients and product suitability.

Social Perception

Generally seen as a legitimate source for popular K-beauty brands CLIO, Peripera, and Goodal, offering global access. CLIO is perceived as a reputable and high-quality Korean makeup brand. Peripera is highly popular among younger consumers for its cute packaging and affordable price. Goodal is well-regarded for its effective skincare using natural ingredients.

Copy Examples

• •Headline: Unlock Your K-Beauty Glow. Pro-Quality, Trend-Setting, Naturally You. Body: From CLIO's iconic coverage to Peripera's playful tints and Goodal's skin-loving care, discover your next obsession. Worldwide shipping.
• •Instagram Post (Showcasing a CLIO cushion, Peripera tint, and Goodal serum): Image: Flatlay of the three products. Caption: Your ultimate K-Beauty trio has arrived! ✨ Achieve flawless skin with CLIO, a pop of color with Peripera, and a nourishing boost with Goodal. What’s in your #CLUBCLIO haul? #KBeautyWorldwide #OfficialShop
• •Email Subject: 🔥 Hot K-Beauty Drops & Your Exclusive 20% Off! Body: Hi [Name], explore the latest innovations from CLIO, Peripera, and Goodal. From professional-grade makeup to gentle, effective skincare, find your perfect match. Shop now and get 20% off your first order!
• •Product Page Snippet (for a new Peripera lip tint): Unleash your inner artist! Peripera's new [Product Name] delivers vibrant, long-lasting color with a playful twist. Express yourself with shades that are as unique as you are. Get ready to turn heads! #PeriperaPlay #KBeautyLips
• •Website Banner (Promoting Goodal): Nature’s best, bottled for you. ✨ Discover Goodal’s gentle yet powerful skincare, crafted with the finest natural ingredients for a healthy, radiant complexion. Pure. Effective. Kind to your skin.