Brand Tone

Creative & Artistic, Playful & Witty, Passionate & Connoisseurial, Conscious & Responsible, Exclusive & Unique

Brand Values

• •Creativity & Originality
• •Quality & Craftsmanship
• •Sustainability & Eco-responsibility
• •Passion (for Art & Golf)
• •Collaboration & Personalization
• •Local Production

Best Practices

• •Embrace Playful Sophistication: Combine witty, creative language with an underlying sense of quality and artistry. Don't be afraid of clever wordplay related to golf and art, but always maintain a polished feel.
• •Highlight Ethical Production Consistently: Weave in mentions of 'Made in France,' eco-friendly materials, and social values naturally within product descriptions, blog posts, and social media updates. This reinforces a core value.
• •Speak the Golfer's Language (with an Artistic Twist): Use golf terminology where appropriate but elevate it with artistic references or creative descriptions. Show an understanding of the golfer's world while offering a fresh perspective.
• •Maintain a Visual Identity that Matches the Tone: Ensure all visuals (product photography, website design, social media graphics) reflect the artistic, unique, and quality-focused nature of the brand. The aesthetic should feel curated and distinctive.
• •Foster a Sense of Community ('Club'): Use inclusive language ('Bienvenue au Club !'), encourage interaction, and share stories (perhaps of collaborations or customer creations) to build a community around the shared values of art, golf, and conscious consumption.

Social Perception

Niche, artisanal brand with a strong ethical compass. Appeals to golfers who appreciate art, unique design, and sustainability. The 'club' aspect suggests a desire to build a community around shared values and appreciation for a distinct golfing lifestyle.

Copy Examples

• •Product: Custom Polo: Tired of the same old pro-shop flock? So were we. That's why we created the 'Polo Coupé Sport' – uniquely designed by you, beautifully crafted by us with organic materials. Let's inject some art into your 18 holes. Design yours and join the Club.
• •Product: Art Serigraph: Forget cookie-cutter golf art. Our limited-edition serigraphs are a bold stroke of genius for your space. Hand-printed, numbered, and dripping with contemporary flair. It's not just art; it's a statement. Ready to make yours?
• •Brand Story Snippet: Born from a love affair between art and the fairway, Club Autruche is here to 'bombard the bunkers with colour!' We believe golf is a beautiful game – and its gear should be too. Ethically made, creatively driven. That's our promise.
• •Sustainability Focus Post: Greener greens, and even greener gear. Our commitment goes beyond the course. From 'Made in France' signage to our Portuguese-crafted Otrush apparel using organic fabrics, we’re passionate about sustainable style. Play with purpose.
• •Call to Action/Engagement: What if your golf club's style truly reflected its unique spirit? We co-create custom polos and signage that tell your story. Let's ditch the bland and design something extraordinary together. Bienvenue au Club Autruche!