Brand Tone

Adventurous, Confident, and Approachable.

Brand Values

• •Freedom and Adventure
• •Timeless Style
• •Quality and Comfort
• •Community

Best Practices

• •Lead with Lifestyle, Support with Product: Always frame the narrative around the experience—the adventure, the feeling of freedom. The product is the enabler of that lifestyle.
• •Use Evocative, Sensory Language: Words like 'sun-drenched,' 'roam,' 'wander,' 'horizon,' and 'wild' resonate with the brand's core values. Appeal to the senses to transport the customer into the world of Club Arabel.
• •Maintain a Confident and Empowering Voice: The copy should inspire and uplift. It speaks to a woman who is in control of her own destiny and style. Avoid passive language.
• •Foster Community Through Conversation: On social media, ask questions, encourage tagging, and feature customer photos. This turns monologue into a dialogue and strengthens the brand-customer relationship.
• •Ensure Visual and Textual Harmony: Every piece of copy should feel like it belongs with the imagery. The adventurous, rustic visuals and the free-spirited text must work in tandem to tell a cohesive story across all platforms.

Social Perception

The public perception of Club Arabel, within its target audience, is positive. It is seen as a purveyor of a desirable lifestyle. Customers are drawn to the unique, curated style that allows for personal expression within the Western and boho-chic genres. The brand is perceived as authentic and in tune with its community's interests, from music festival culture to everyday adventures. The quality of the products and the aspirational lifestyle they represent are key drivers of this positive perception.

Copy Examples

• •More than a jacket, it's a second skin for the road less traveled. Crafted for crisp desert mornings and spontaneous sunset pursuits, our timeless denim jacket is your trusty companion for every adventure on the horizon. Where will you take it first?
• •For the woman who runs with the wind. The Wildflower Maxi isn't just a dress; it's a feeling. It's the freedom of an open field and the confidence to write your own story. 🌵 #ClubArabel #WesternBoho
• •Your Next Adventure Called...
• •Timeless Styles for the Modern Wanderer. Shop The New Collection.
• •Tired of trends that fade? Embrace a style as timeless as the horizon. Club Arabel offers thoughtfully crafted Western-boho apparel for the free-spirited woman. Discover pieces you'll love for years to come. Shop now and find your wild.