Brand Tone

Inspirational, Purpose-Driven, and Unapologetic

Brand Values

• •Faith
• •Generosity and Social Responsibility
• •Community
• •Accessibility
• •Empowerment

Best Practices

• •Lead with the Mission: In all marketing communication, connect the products back to the core mission of spreading faith and supporting charitable work.
• •Tell the Story Behind the Donations: Be specific about the charities. Share updates or stories from the supported projects to show customers the real-world impact of their purchases.
• •Embrace 'You' and 'We' Language: Foster a sense of community by speaking directly to your audience ('Your purchase makes a difference') and using 'we' to create a collective identity ('Together, we are sharing the Gospel').
• •Balance Boldness with an Invitation: While the message is unapologetically Christian, the copy should remain welcoming. Use invitational language like 'Join the movement' or 'Wear the message' to encourage participation.
• •Integrate Scripture Meaningfully: Instead of just placing a verse on a shirt, explain its significance in product descriptions, connecting the product to a deeper sense of identity and purpose for the customer.

Social Perception

Authentic and Mission-Focused, a Niche Provider, and Trustworthy among its direct customers. However, due to limited online footprint, it has low brand recognition and a neutral-to-invisible perception among the general public.

Copy Examples

• •Wear your story. Our 'Redemption' hoodie isn't just a piece of clothing; it's a statement of grace. Crafted for comfort and designed to declare the hope we have in Him. Every purchase supports youth and mission projects. #CLSBrand #FaithInFashion #Redemption
• •Step out in confidence and conviction. The 'Walk By Faith' bomber jacket is your armor for the everyday journey. With a sleek, urban design and a powerful reminder from 2 Corinthians 5:7, this jacket is made for those who lead with faith, not by sight. It's more than a style—it's your testimony.
• •This is more than a t-shirt. It's a message of hope.
• •STYLE WITH PURPOSE. Apparel that shares your faith and gives back with every order.
• •Headline: Faith-Inspired Apparel That Matters Body: Looking for style that represents your values? CLSBrand is a Black-owned, Christian apparel store on a mission. We create bold, urban wear to help you share the Gospel. Plus, 20% of every purchase is donated to youth and mission charities. Shop with purpose today.