Brand Tone

Aspirational, professional, empowering, elegant, and reassuring, focusing on transformative experiences and timeless beauty.

Brand Values

• •Expertise and Mastery
• •Quality and Luxury
• •Client Empowerment
• •Personalization
• •Trust and Reliability

Best Practices

• •Lead with the "Feeling": Always connect the service back to the emotional benefit—confidence, empowerment, feeling beautiful, relief from hair insecurities. The transformation is internal as much as it is external.
• •Use Elevated Language: Incorporate words like "artistry," "bespoke," "luxury," "curated," and "experience" instead of just "service" or "appointment." This reinforces the premium positioning.
• •Emphasize Expertise & Specialization: Regularly mention the specific method (Natural Beaded Rows) and Christi's status as a master stylist and educator. This builds trust and justifies the premium price point.
• •Speak Directly to Her Ideal Client: Write as if you are addressing a woman who values quality, invests in herself, and seeks a lasting solution rather than a quick fix. Acknowledge her desires for hair that looks and feels natural.
• •Maintain Visual and Tonal Consistency: Ensure that the polished, clean, and aspirational tone of the copy is perfectly matched by high-quality, professional photography and videography. The visuals and words must tell the same luxury story.

Social Perception

Perceived as a top-tier, luxury service provider and a highly skilled, trusted expert, especially for significant events. Clients view the premium investment as justified by the exceptional results and professional, caring experience.

Copy Examples

• •Beyond Transformation. This is an awakening. It's more than just length and volume. It's the feeling of running your hands through the hair you've always dreamed of. The confidence that comes from a look that is perfectly, naturally, you. Ready for your own awakening? Tap the link in our bio to apply for your Natural Beaded Rows consultation. #NBRtransformation #SeattleHairExtensions #LuxuryHair #ConfidenceIsBeautiful #ChristiReynoldsBeauty
• •Your Dream Hair Isn't A Dream Anymore. Experience the artistry of Natural Beaded Rows. We specialize in creating seamless, natural-looking volume and length for a look that is effortlessly you. Button: Begin Your Transformation
• •The Perfect Bridal Hair is Timeless. Your wedding photos will last a lifetime. Shouldn't your hair be as unforgettable as the day itself? Christi Reynolds Beauty offers a luxury, on-site bridal hair experience designed to be flawless from the first look to the last dance. Let's create your timeless look together. Call to Action: Learn More
• •Subject: Tired of hiding your fine hair?
• •Title: Natural Blonde Balayage with NBR Extensions. Description: Achieve the full, sun-kissed hair you've always wanted. Our Natural Beaded Rows extensions provide damage-free volume and a seamless blend for the most natural-looking results. Created by Master Stylist Christi Reynolds in Seattle. #HairInspo #BlondeExtensions #NBR #FineHairSolution #SeattleSalon