Brand Tone

humorous, irreverent, and confident

Brand Values

• •Fun and Humor
• •Individuality and Self-Expression
• •Community and Camaraderie
• •Quality

Best Practices

• •Embrace the Humor: Don't be afraid to be witty and playful in your language. Use puns, clever wordplay, and a lighthearted tone to engage your audience.
• •Stay Confident and Bold: Use strong, active language that reflects the confidence of your brand. Avoid passive voice and weak phrasing.
• •Focus on the 'Why': Remind your audience of the brand's mission to bring fun and personality to golf. Connect your products to the experience of enjoying the game with friends.
• •Keep it Simple and Relatable: Avoid overly technical jargon or stuffy language. Write in a conversational tone that your target audience can easily connect with.
• •Encourage and Showcase Your Community: Feature user-generated content and testimonials to reinforce the sense of community and camaraderie that is central to your brand.

Social Perception

The public perception of Clown Caddie appears to be positive among its target audience. Customers appreciate the unique designs and the quality of the apparel. The brand is perceived as a fresh and welcome alternative to more traditional golf brands. They are building a loyal following and a strong sense of community around their products, resonating with golfers looking for a brand that reflects their personality.

Copy Examples

• •Tired of the same old boring polos? Our new collection is here to rescue your golf wardrobe from a sea of beige. Warning: may cause double-takes and uncontrollable swagger.
• •Our hats are scientifically proven to make you at least 10% more fun on the course. Don't question the science. Just embrace the good times.
• •Your golf bag called. It's begging for an upgrade. Check out our new gear and give your clubs the stylish home they deserve.
• •This isn't your grandpa's golf towel. Unless your grandpa is a legend who appreciates bold style and a good laugh. In that case, this is definitely his towel.
• •It all started with a comment from a guy who'd seen it all. Now, we're on a mission to make sure he keeps seeing things he's never seen before. Join the movement.