Brand Tone

whimsical, heartfelt, exclusive, friendly, and artistic, with an emphasis on storytelling and enchantment.

Brand Values

• •Artisanship & Uniqueness
• •Community & Connection
• •Quality & Care
• •Scarcity & Desirability

Best Practices

• •Always anchor the product in its narrative; share the character's name and a snippet of its personality or story.
• •Employ descriptive words that evoke a sense of magic, nature, and wonder.
• •Consistently use phrases like "One of a Kind (OOAK)", "Handmade Art", and "Collector's Piece" to reinforce value and uniqueness.
• •Ensure all photography reflects the brand's aesthetic: natural, soft lighting, and whimsical, nature-inspired settings.
• •Use a warm, friendly, and emoji-friendly tone in community interactions, addressing customers as part of the "Clover Knoll family".

Social Perception

Clover Knoll is perceived as a high-quality, artisanal brand for plush art collectors, valued for uniqueness and storytelling. Products are well-regarded and retain value. The brand is seen as an artist creating beloved characters, fostering a protective and enthusiastic community due to limited availability.

Copy Examples

• •A whisper of magic is coming to the Knoll... ✨ Can you guess what new friend is peeking through the leaves? Keep your eyes peeled for our next drop. #CloverKnoll #HandmadePlush #ArtToy #ComingSoon
• •Meet Bramble the Fox. 🦊 With a coat the color of autumn sunsets, Bramble is the keeper of the forest's secret paths. He’s weighted for the perfect cuddle and crafted with the softest faux fur. As a one-of-a-kind creation, once he's gone, he's gone forever. Bring this gentle guardian home.
• •Hello, VIPs! ❤️ As a thank you for being our most amazing supporters, you're getting a 24-hour head start on our upcoming Summer Collection! A secret link will be posted here tomorrow at 7 PM EST. Get ready to meet our sunniest friends yet! ☀️
• •At Clover Knoll, we don't just create plush toys; we bring characters to life. Each friend is imagined, designed, and handcrafted with a story to tell, waiting to become a part of yours. Welcome to our magical little world.
• •A Story in Every Stitch. ✨ From our hands to your heart, Clover Knoll creations are more than just toys—they're companions for life's adventures. Discover the magic of our latest handmade friends before they disappear into the woods for good.