Brand Tone

Personal, warm, and nature-inspired, characterized by friendly, relatable, authentic, and calm language.

Brand Values

• •Quality and Comfort
• •Unique Style
• •Support for Small Businesses
• •Connection with Nature
• •Authenticity and Passion

Best Practices

• •Continue sharing the personal brand story to build emotional connection.
• •Incorporate nature-inspired language and imagery.
• •Maintain a warm and personal voice, addressing customers relatably.
• •Consistently communicate brand values (quality, uniqueness, support for small businesses).
• •Emphasize the hand-designed aspect of products to reinforce uniqueness and passion.

Social Perception

Perceived as a trustworthy and heartfelt brand, appealing to parents seeking special, thoughtfully made products. Fosters a sense of community through its support for small businesses and emphasis on personal values.

Copy Examples

• •Let their imagination roam free. Our new 'Woodland Wanderer' collection is here, with hand-designed prints inspired by the magic of the forest. Crafted for comfort, made for adventure.
• •Soft as a whisper, cozy as a hug. Our organic cotton rompers are designed for delicate skin and endless cuddles. Discover the perfect first outfit for your little one.
• •From one mother to another. At Clover + BEAR, every stitch is sewn with love and a passion for unique, comfortable, and stylish clothing for your little treasures. Thank you for supporting our small business.
• •Sundays are for snuggles. 🐻 Our little one is wrapped up in our 'Countryside Dreams' swaddle. What are your weekend adventures? #cloverandbear #smallbusiness #babyfashion #natureinspired
• •A little something special for your little one... 🌿