Brand Tone

Fun, Youthful, and Casual

Brand Values

• •Comfort
• •Fun and Uniqueness
• •Quality and Durability
• •Customer-Centricity

Best Practices

• •Lead with Comfort, Follow with Fun: Always highlight the primary value proposition—comfort. Use descriptive words like "cloud-like," "soft," "cushioned," and "cozy." Then, inject the brand's personality with fun, shark-related puns ("jawsome," "fin-tastic") and casual language.
• •Embrace User-Generated Content (UGC): Actively encourage and feature customer photos and reviews. This reinforces social proof and aligns with the brand's community-focused, relatable image. When reposting, use enthusiastic and appreciative language.
• •Keep it Simple and Scannable: Use short sentences, bullet points (like on product pages ☁️🦶🦈🌱), and emojis to break up text. This appeals to a younger audience with shorter attention spans and makes information easy to digest.
• •Use a Conversational and Relatable Voice: Write as if you're talking to a friend. Use questions, address the customer directly ("Your new favorite slides"), and maintain a light, informal tone. Avoid overly corporate or technical jargon.
• •Be Consistent Across All Channels: Whether it's a website FAQ, a TikTok caption, or an email subject line, the fun, casual, and comfort-focused voice must be the same. This builds a strong, recognizable brand personality that customers can connect with.

Social Perception

The public perception of CloudySharks™ is largely positive, particularly among its target audience. Customers praise the products' comfort, unique design, and quality. It is seen as a viral and trendy item due to significant presence on social media. While there is mixed feedback on sizing, the volume of positive user-generated content suggests a generally trusted brand.

Copy Examples

• •Your feet are bored. Don't just walk. Glide. Our CloudySharks aren't just slides, they're a vibe. Feel the "walking on clouds" comfort everyone is obsessed with. Tap to shop the viral shark slides! Call to Action: Shop Now & Join the Squad
• •Winter is coming. Keep your fins warm. Introducing the Cozy Edition CloudySharks! We took the cloud-like comfort of our original slides and lined them with ultra-soft plush. Perfect for chilly mornings, movie nights, and showing off your jawsome style indoors. Your feet will thank you. Call to Action: Get Cozy
• •That #CloudySharks feeling! We love seeing our sharks in the wild! Thanks for sharing, [User Name]! How do you style your CloudySharks? Show us using #CloudySharks for a chance to be featured. Call to Action: Tag a friend who needs these!
• •Subject: Warning: Extreme comfort inside. Ready to upgrade your downtime? From the couch to the corner store, CloudySharks deliver unbeatable comfort and a splash of fun. Made with our signature EVA foam, they're the treat your feet deserve. P.S. They're waterproof, so don't be afraid to make a splash! Call to Action: Dive In
• •Still thinking about us? Your cart is feeling lonely. Those CloudySharks you were looking at are waiting to make your feet happy. Don't let comfort slip away! Complete your order and get ready to walk on clouds. Call to Action: Claim Your Comfort