Brand Tone

Innovative & Performance-Oriented, Enthusiast-Focused & Adventurous, Community-Engaged & Confident, Slightly Technical but Accessible

Brand Values

• •Innovation
• •Enhanced Rider Experience & Comfort
• •Versatility & Adaptability
• •Durability & Quality (Evolving)
• •Performance

Best Practices

• •Focus on the 'Why,' Not Just the 'What': Emphasize the benefit to the rider.
• •Use Active, Evocative Language: Employ verbs and adjectives that inspire action, adventure, and confidence.
• •Speak the Enthusiast's Language (Authentically): Understand and incorporate common terms and aspirations of the e-skate community, but avoid forced slang.
• •Showcase Innovation as a Path to Better Experiences: Clearly link new technologies or product updates to tangible improvements in the riding experience.
• •Maintain a Confident but Not Arrogant Stance: Be proud of the product's unique qualities and performance, but back it up with user benefits and acknowledge ongoing development and improvement.

Social Perception

Problem Solver for Rough Terrains, Popular Upgrade Option, Innovative but with Caveats, Brand with Improving Reputation, Aesthetic Appeal

Copy Examples

• •Headline: Unleash Your Ride. Conquer Any Path. Body: Stop letting rough roads dictate your route. CLOUDWHEEL Discovery FE series with our signature Damping Foam Core and an improved flat contact patch redefines urban and light trail riding. Experience unparalleled smoothness and confident grip. Where will you explore next?
• •Headline: Wet Streets? No Sweat. Introducing CLOUDWHEEL Hydro. Body: Don't let a little rain stop your session. Our new Hydro wheels feature a specialized tread pattern and compound for superior traction on wet and slippery surfaces. Ride with confidence, season after season.
• •Headline: The Evolution of Smooth. Meet the CLOUDWHEEL Explorer 135E. Body: Engineered with a robust aluminum core and advanced shock-absorbing technology, the Explorer 135E delivers a new level of comfort and durability for your all-terrain adventures. Feel the difference innovation makes.
• •Headline: Upgrade Your Journey. Not Just Your Wheels. Body: CLOUDWHEEL isn't just about polyurethane and foam; it's about transforming your ride experience. Less vibration, more control, and the freedom to explore further. What are you waiting for?
• •Headline: From City Streets to Park Trails: CLOUDWHEEL Rovers Have You Covered. Body: Why choose between street performance and off-road capability? Our Rovers series offers the perfect hybrid, delivering smooth rides on pavement and dependable traction when the asphalt ends. Your adventure, your rules.