Brand Tone

Passionate, innovative, and community-focused, with a clear emphasis on quality and ethical practices. Progressive and reflective.

Brand Values

• •Quality and Innovation
• •Community Engagement
• •Ethical and Human-Centered Practices
• •Sustainability
• •Passion and Expertise
• •Transparency and Education
• •Respect for Ingredients and People

Best Practices

• •Always Lead with Passion and Quality: Whether describing a new experimental brew or a core range favorite, convey genuine enthusiasm for the craft and an unwavering commitment to the highest quality experience for the drinker.
• •Be Transparent and Informative: Share insights into brewing techniques, ingredient sourcing (especially if local or unique), and the "why" behind certain beers or initiatives. This builds trust and engages the knowledgeable craft beer audience.
• •Champion Community and Inclusivity: Regularly highlight collaborations, community events, and initiatives that support diversity and ethical practices. Use language that is welcoming and reflects a human-centered approach.
• •Maintain an Innovative yet Approachable Voice: While showcasing cutting-edge brewing and new flavor profiles, ensure the language remains understandable and inviting to both seasoned craft beer aficionados and those newer to the scene. Avoid overly technical jargon where simpler, evocative descriptions will do.
• •Reflect and Evolve Thoughtfully: Use platforms like the blog or longer social media posts to share reflections on the industry, sustainability efforts, or company journey. This demonstrates depth and a commitment to progress beyond just making beer.

Social Perception

Leading and highly respected brewery in the UK and internationally, known for its exceptional quality, particularly its IPAs. Commitment to community, ethical practices, and amplifying underrepresented voices is also recognized and generally lauded.

Copy Examples

• •Instagram Post (New Beer Release): Immerse your senses. Our latest [Beer Style] is a symphony of [Flavor 1], [Flavor 2], and a hint of [Flavor 3], crafted with the passion and precision you expect from Cloudwater. Brewed for moments of pure enjoyment. Available now in our webshop and taprooms. #CloudwaterBrewCo #CraftBeer #NewRelease #ManchesterBeer #FlavorForward
• •Website Blog Teaser (About Sustainability): More Than Just Beer: Our Journey Towards a Greener Pint. At Cloudwater, we believe exceptional beer goes hand-in-hand with responsibility. Discover the steps we're taking to brew a more sustainable future, one delicious sip at a time. Read more on the blog. [Link] #CloudwaterValues #SustainableBrewing #EthicalBeer
• •Twitter Post (Community Event): Join us this Saturday at our [Location] taproom for [Event Name]! We're celebrating [Occasion/Theme] with fresh pours, great company, and [Specific Attraction e.g., live music, food vendor]. Because good beer is best shared. #CloudwaterCommunity #ManchesterEvents #LondonBeer #CraftBeerExperience
• •Product Description (Core Range Beer): [Beer Name] - Your go-to for [Occasion/Feeling]. This [Beer Style] delivers consistently bold [Flavor Profile] with that signature Cloudwater smoothness. It’s our modern take on a classic, brewed with passion and the finest ingredients, because every sip matters. #ModernClassics #EverydayEnjoyment #QualityBeer
• •Email Newsletter Snippet (Highlighting Values): At Cloudwater, every brew is a reflection of our values: innovation in your glass, a commitment to our community, and a dedication to ethical practices. We're more than brewers; we're a collective striving to make a positive impact, and we're grateful to have you on this journey with us. Explore our latest offerings and learn more about what drives us. [Link to Values Page / Shop]