Brand Tone

Friendly and Approachable, Helpful and Supportive, Passionate and Creative, Community-Oriented

Brand Values

• •Quality
• •Customer Satisfaction & Support
• •Creativity and Craftsmanship
• •Accessibility and Convenience
• •Experience and Expertise

Best Practices

• •Embrace "Friendly Expert" Language: Always communicate in a warm, welcoming, and helpful manner, while subtly showcasing your extensive knowledge and experience. Avoid overly technical jargon unless explaining something specific where clarity is key.
• •Show, Don't Just Tell, Your Passion: Use enthusiastic and descriptive language when talking about cakes, decorating, and the creative process. Share customer creations (with permission) to highlight the joy your products/services bring.
• •Prioritize a Helpful & Supportive Stance: In all communications (social media comments, emails, product descriptions), actively offer assistance, answer questions thoroughly, and make customers feel supported in their baking journey.
• •Maintain a Consistent Visual Story: Ensure that your imagery across all platforms reflects the quality, creativity, and joy associated with your brand. Bright, appealing photos of cakes and supplies reinforce the positive tone.
• •Foster Community Engagement: Actively engage with your audience on social media. Respond to comments and messages promptly and personably. Use language that builds a sense of belonging and shared passion for cake decorating. Phrases like "fellow cake lovers" or "baking community" can be effective.

Social Perception

Highly Regarded, Reliable and Trustworthy, Go-To Resource, Experts in the Field, Friendly and Welcoming Atmosphere

Copy Examples

• •Headline: From "I Do" to "Happy Birthday," Let's Bake Memories Together! Body: At Cloud Nine Cake Centre, we're more than just cakes; we're your partners in celebration. Find everything you need, from bespoke designs to all the decorating magic. Your vision, our expertise! Call to Action: Visit Our Glasgow Store or Shop Online!
• •Headline: Unleash Your Inner Cake Artist! Body: Always dreamed of creating show-stopping cakes? Our friendly classes and "Aladdin's cave" of supplies are here to turn that dream into delicious reality. Beginners welcome, passion required! Call to Action: Book a Class Today & Get Creative!
• •Headline: Your Secret Ingredient? A Perfect Canvas from Cloud Nine! Body: Short on time but big on creativity? Our ready-to-decorate iced sponge cakes are freshly baked and delivered, giving you the perfect start to your masterpiece. Focus on the fun part – the decorating! Call to Action: Order Your Blank Canvas Cake Now!
• •Headline: 18 Years of Sweetening Glasgow's Special Moments. Body: As a family-run business, we pour our hearts into every cake and every customer interaction. Experience the Cloud Nine difference – where quality ingredients meet passionate craftsmanship. Call to Action: Tell Us About Your Next Celebration!
• •Headline: Stuck on Sugarcraft? We're Here to Help! Body: Got a cake conundrum? Our friendly experts at Cloud Nine Cake Centre are always ready to share tips, advice, and help you find exactly what you need from our treasure trove of supplies. Let's talk cake! Call to Action: Pop In or Call Us – We Love a Challenge!