Brand Tone

Approachable and Friendly, Informative and Empowering, Youthful and Trendy, Confident and Reassuring

Brand Values

• •Accessibility (Affordable Luxury)
• •Clean and Conscious Beauty
• •Sustainability
• •Efficacy and Quality
• •Inclusivity
• •Empowerment

Best Practices

• •Stay Youthful & Approachable: Use relatable language, emojis where appropriate (especially on social media), and a friendly, conversational style. Avoid overly technical jargon unless explaining specific ingredient benefits in a simplified way.
• •Highlight Values Consistently: Regularly weave in mentions of affordable luxury, clean ingredients, vegan, cruelty-free, and sustainable packaging across all communications.
• •Empower and Educate: Frame product descriptions and content around solving hair problems and helping customers achieve their desired look and feel. Share tips and ingredient spotlights.
• •Maintain Visual Cohesion: Ensure that imagery and video content reflect the colorful, flat lay-friendly, and light/airy aesthetic associated with the brand name and its target audience.
• •Engage Authentically: On social media, respond to comments and DMs in a manner that is consistent with the friendly, helpful, and confident brand personality. Encourage user-generated content that aligns with the brand's image.

Social Perception

Positive (Emerging), Associated with It's a 10 Haircare, Value-Oriented, Modern and Responsible, Influencer Endorsed

Copy Examples

• •Headline: ✨ Float Away with Dream Hair. ✨ Body: Tired of harsh chemicals and heavy residues? Cloud Haircare offers vegan, cruelty-free formulas packed with natural goodness like Noni Oil & Marshmallow Root. Get salon-quality results that feel as light as a cloud, all for under $12! #CloudHaircare #AffordableLuxury #CleanBeauty
• •Headline: Your Hair Deserves a Treat (Without Breaking the Bank!). Body: Say goodbye to bad hair days! Cloud Haircare, from the founder of It's a 10, brings you nourishing and volumizing collections that are kind to your hair AND the planet. 🌿 Made with 90%+ recycled packaging. Find us at CVS & Walmart! #SustainableBeauty #HealthyHairJourney #CloudNineHair
• •Headline: Gen Z Approved: Hair Goals Unlocked! 🔓 Body: Get the look you love with Cloud Haircare. Our formulas are 100% vegan, Leaping Bunny certified, and give you that Insta-worthy shine and volume. Lightweight, effective, and totally you. What's not to love? #HairThatSlays #VeganHaircare #GenZBeauty
• •Headline: Salon Science, Sweet Price. ☁️ Body: Experience the expertise of haircare legend Carolyn Aronson with Cloud Haircare. Our science-backed, botanical-infused shampoos, conditioners, and stylers deliver incredible results without the luxury price tag. Feel the difference. #ExpertHaircare #ShineOn #VolumeUp
• •Headline: Light on Your Hair, Big on Results. Body: Discover Cloud Haircare's weightless formulas designed to nourish, protect, and volumize all hair types. From our Glossing Serum to our Volumizing Leave-In, achieve your best hair ever – naturally and affordably. #WeightlessHaircare #NaturalIngredients #HairPerfection