Brand Tone

Artistic, Personal, Elegant, Nature-Inspired, Passionate

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Nature-Inspired Beauty
• •Personal Connection & Storytelling
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand's tone (e.g., artistic, personal, elegant, passionate), including specific words to use and avoid. Share this with anyone creating content.
• •Always Consider Your Audience: Write as if you are speaking directly to your ideal customer – someone who appreciates craftsmanship, nature, and unique design.
• •Infuse Storytelling: Share the inspiration behind designs, the process of creation, or the unique qualities of the materials. This reinforces the personal and artistic values of the brand.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with the visual aesthetic of your brand (e.g., elegant photos paired with refined language).
• •Review and Refine Consistently: Regularly review your website copy, social media posts, and email communications to ensure they consistently reflect your defined brand tone and values. Read it aloud to catch awkward phrasing or tones that feel off-brand.

Social Perception

A small, artisan business offering unique, handcrafted items distinct from mass-produced jewelry. The connection to the maker, Jean, fosters a sense of trust and appreciation for the artistry involved. The aesthetic is perceived as elegant and inspired by natural elements.

Copy Examples

• •Instagram Post (Showcasing new earrings): Whispers of the forest floor, captured in sterling silver and moss agate. ✨ Each swirl in these new Woodland Earrings tells a story of dappled sunlight and ancient trees. Handcrafted with intention, for those who carry nature in their heart. Limited pieces available. Link in bio to discover yours.
• •Facebook Ad (Targeting gift shoppers): Searching for a gift as unique as she is? Surprise her with the timeless elegance of Cloud Forest Design. Our handcrafted gemstone earrings are more than just jewelry; they're wearable art, inspired by the wild beauty that surrounds us. Shop our latest collection for a truly memorable gift.
• •Product Description (Website): The 'Celestial Dream' Earrings: Gaze into the depths of these limited-edition Kyanite earrings, reminiscent of a twilight sky. Each hand-selected gemstone is cradled in delicate gold-filled wire, reflecting the quiet magic of the cosmos. Designed and lovingly crafted by Jean, these earrings are a unique treasure to adorn your everyday or grace a special occasion.
• •Email Newsletter Subject Line: New Bloom: Freshly Crafted Designs Inspired by Spring's First Light. Email Body Snippet: Hello [Customer Name], Just as the forest awakens with new life, our studio has been buzzing with creativity! I’m thrilled to share our latest collection, 'First Bloom,' featuring delicate floral motifs and gemstones that echo the soft hues of a spring morning. Each piece is a little reminder of nature's enduring beauty, handcrafted by yours truly. Explore the collection and find a piece that speaks to your soul.
• •About Page Snippet (Website): From my little studio, nestled by inspirations from the natural world, I pour my heart into every Cloud Forest Design piece. My name is Jean, and I believe that jewelry should be more than an accessory – it should be a personal story, a whisper of artistry, a connection to the beautiful earth. Using carefully sourced gemstones and precious metals, I handcraft each earring, necklace, and bracelet, hoping to bring a touch of elegant, nature-inspired magic to your life.