Brand Tone

Authoritative and Knowledgeable, Supportive and Helpful, Trustworthy and Reliable, Community-Focused (for Vapers), Responsible, Professional yet Accessible

Brand Values

• •Harm Reduction
• •Customer Centricity
• •Quality and Safety
• •Education and Information
• •Responsibility and Advocacy
• •Accessibility and Inclusivity

Best Practices

• •Prioritize Clarity and Support: Ensure all copy is easy to understand, especially for those new to vaping. Offer clear guidance and make support readily accessible. Your tone should be consistently helpful and patient.
• •Emphasize Trust and Safety: Given the nature of the products, consistently highlight authenticity, quality control, and adherence to regulations. This builds confidence and reinforces responsible retailing.
• •Maintain an Authoritative yet Approachable Voice: Share your expertise through informative content, but ensure the language isn't overly technical or alienating. Be the friendly expert.
• •Focus on the "Why": Remind your audience of the core mission – helping smokers switch. This adds a layer of purpose and empathy to your communication, resonating with customers looking for a lifestyle change.
• •Be Consistent Across All Channels: Whether it's website copy, email newsletters, social media posts, or customer service interactions, the tone should remain consistent. Develop brand voice guidelines and ensure all team members are familiar with them.

Social Perception

Positive: The majority of customer reviews are highly positive, praising their extensive product range, fast and often free delivery, competitive prices, and helpful customer service. They are seen as a reliable and leading online vape retailer in the UK. Trustworthy Resource: Customers appreciate the informational content on the website, helping them navigate vaping products and quit smoking. Industry Leader: Recognized as one of the largest online vape retailers in the UK, often quoted in media, and involved in industry associations and advocacy. Concerns/Mixed: While largely positive, isolated negative reviews exist, typically concerning order errors, faulty products, or specific customer service interactions. As with any brand in the vaping industry, they operate within a sector that faces public health scrutiny, although Vape Club actively works to position vaping as a smoking cessation tool and advocates for responsible practices.

Copy Examples

• •Headline: Your Journey to a Smoke-Free Life Starts Here. Body: Ready to make the switch? At Vape Club, we offer the UK's widest range of beginner-friendly vape kits and e-liquids, plus expert advice to guide you every step of the way. Breathe easier with confidence. CTA: Explore Starter Kits
• •Headline: Unbeatable Choice, Unrivalled Service. That's the Vape Club Promise. Body: With over 7,000 authentic products, free next-day delivery when you spend £20, and our price match guarantee, you'll always find what you need at the best value. Our UK-based support team is here for you, 7 days a week. CTA: Shop Now & Save
• •Headline: Don't Settle for Mystery Vapes. Choose Quality, Choose Safety. Body: We're committed to your well-being. Vape Club only stocks rigorously tested, genuine vaping products. Learn how to spot and avoid illegal vapes with our expert guides. CTA: Vape Responsibly – Learn More
• •Headline: Flavour Your Freedom. Thousands of E-Liquids Await. Body: From classic tobacco to exotic fruits, discover your perfect vape from over 4,500 e-liquids. Top brands, every nicotine strength, and expert recommendations to help you find your new favourite. CTA: Find Your Flavour
• •Headline: By Vapers, For Vapers. Expert Support You Can Trust. Body: Since 2012, our passion has been helping smokers like you find a better alternative. Our team uses these products, understands your needs, and is dedicated to providing the best advice and support in the UK. CTA: Ask Our Experts