Brand Tone

Gentle and Calming, Charming and Enchanting, Friendly and Reassuring, Educational and Wholesome, Playful and Fun

Brand Values

• •Caring for Others
• •Friendship and Teamwork
• •Imagination and Wonder
• •Gentleness and Kindness
• •Learning and Discovery
• •Responsibility

Best Practices

• •Use Gentle and Positive Language: Always opt for soft, reassuring, and encouraging words. Avoid harsh, overly stimulating, or complex vocabulary. Focus on words like "gentle," "caring," "lovely," "sparkle," "wonder," "dreamy."
• •Emphasize Core Values: Weave in themes of friendship, caring, kindness, and responsibility naturally within the copy. Stories and descriptions should reflect these guiding principles.
• •Maintain a Childlike Perspective (but write for parents/carers): While the content is for children, the direct copy (on social media, website, product descriptions) will often be read by parents. The tone should evoke the charm and innocence of childhood while being clear and informative for adults.
• •Be Visually Descriptive and Imaginative: Use language that paints a picture, much like the show's animation. Refer to the "fluffy clouds," "twinkling stars," and "Skyhorsies" to immerse the audience in the Cloudbabies' world.
• •Consistency Across Platforms: Ensure the tone used on the website, social media, YouTube descriptions, and product packaging is harmonious. Create a simple brand voice guide with keywords and tone descriptors for all content creators.

Social Perception

Positive and Trusted, Engaging for Young Children, Educational Value, Calming Influence, Strong Online Following

Copy Examples

• •Social Media Post (Facebook/Instagram - announcing a new episode compilation):Snuggle up, little stars! ✨ Join Baba Pink, Baba Blue, and all their Sky Friends for a brand new hour of gentle adventures and caring tales. Perfect for quiet time or a dreamy bedtime story. Watch now on our YouTube channel! #Cloudbabies #Preschool #GentleAdventures #CaringForFriends #SkyStories
• •Website Banner (for the Shop section):Bring the wonder of Skyhurst home! ☁️ Soft plush friends and enchanting storybooks are waiting to spark your little one's imagination. Shop the Cloudbabies collection and let the caring adventures continue! [Shop Now Button]
• •Product Description (for a Baba Yellow plush toy):Hello Sunshine! It's bright and cheery Baba Yellow, ready for cuddles and imaginative play! This soft and huggable friend helps look after the Sun in Skyhurst and will inspire your little one to care for the world around them. Made with love for gentle hands. Collect all the Cloudbabies! Height: 20cm. Suitable for all ages.
• •YouTube Video Title & Description Snippet (for a themed compilation):Title: Learning About Colours with Rainbow! 🌈 | Cloudbabies Full Episodes Description Snippet: Join the Cloudbabies as they help their friend Rainbow shine his brightest! A wonderful collection of episodes all about colours, friendship, and teamwork. Perfect for teaching little ones about the beauty around them in a gentle and fun way. ✨ #Cloudbabies #LearnColours #Rainbow #KidsCartoons
• •Email Newsletter Snippet (to parents):Dear Sky Explorers,This week, the Cloudbabies are learning all about the importance of kindness and helping each other. Watch their latest gentle story on YouTube and discover fun activities on our website to share these lovely lessons with your little one. Let's fill the world with a little more care, just like the Cloudbabies do! Warmly, The Cloudbabies Team.