Brand Tone

Commercial and Sales-Driven, Informal and Youth-Oriented, Technical, Direct, and Product-Focused

Brand Values

• •Variety and Selection
• •Modernity and Trend-Following
• •Direct-to-Consumer Accessibility

Best Practices

• •Embrace Youthful, Direct Language: Use clear, concise, and energetic language. Incorporate relevant emojis (💨, ✨, 🔥) to maintain an informal and visually engaging tone suitable for Instagram and TikTok. Avoid overly corporate or technical jargon where possible, unless detailing product specs.
• •Focus on the Benefit and the Brand: While product names are important, connect them to a benefit. Instead of just "Vozol 20000 puff," use phrases like "Non-stop flavor for days" or "The ultimate in convenience and taste." This ties the product feature to the user's experience.
• •Use Clear and Consistent Calls-to-Action (CTAs): Every post should guide the user. Use direct CTAs like "Shop Now," "Tap to Explore," "Get Yours," and "Explore the Collection." This transactional approach aligns with the brand's sales-focused nature.
• •Leverage Both English and Arabic: Given the Egyptian location, using a mix of English (common in vape culture) and Arabic for key messages like promotions or shipping information can broaden reach and make the brand feel more accessible to the local market.
• •Create a Content Hierarchy: Use a structured approach for captions. Start with a hook (e.g., "The flavor you've been waiting for."), follow with key product details, and end with a clear CTA and relevant hashtags (e.g., #Cloud99, #VapeEgypt, #ejuice). This makes information easy to digest and reinforces brand identity.

Social Perception

A straightforward, neutral to functional online retailer for vaping products, primarily seen as a standard vendor for vape supplies, with social media focusing on product showcases and trend-based content.

Copy Examples

• •Your new all-day vape has arrived. ✨ Meet the Vozol Vista 20000 puff. Massive flavor, massive clouds, zero hassle. Available now in five incredible flavors. Tap to shop and elevate your vape game. #VapeEgypt #Cloud99 #Vozol
• •Stock up on your favorites! Get 25% off all premium e-liquids this week only. From Tokyo to VGod, we've got the flavors you crave at a price you'll love. Don't wait, your clouds are calling. 💨 Shop the sale at cloud99.store.
• •What's your setup today? Show us your gear! 🔥 #vapecheck #cloud99store #vapelife
• •From Your First Pod to Your Dream Mod. Cloud 99 is your one-stop shop for all things vape. Explore Egypt's widest selection of kits, liquids, and accessories.
• •القاهرة والجيزة؟ توصيل في نفس اليوم! اطلب قبل الساعة 4 مساءً واحصل على كل ما تحتاجه من الفيب اليوم. (Cairo & Giza? Same-day delivery! Order before 4 PM and get your vape essentials today.)