Brand Tone

Trendy, Exciting, Friendly, Approachable, Helpful, Customer-Centric, Enthusiastic, and Passionate.

Brand Values

• •Discovery and Trend Leadership
• •Customer Satisfaction and Service
• •Accessibility and Convenience
• •Value
• •Sharing and Community

Best Practices

• •Develop a "Brand Voice" Style Guide: Document the key characteristics of your tone (e.g., trendy, friendly, enthusiastic, helpful), including approved and discouraged words/phrases, use of emojis, and level of formality. Share this with anyone creating content.
• •Use "Beaut" Language Consistently (But Don't Overdo It): Incorporate colloquialisms and enthusiastic language like "beauts," "faves," "glow up," "errrythang," "snag," "yo'," where appropriate, especially on social media, to maintain the friendly and trendy vibe.
• •Stay Plugged into Trends: Actively monitor beauty trends, viral products, and popular social media slang/formats. Incorporate these authentically into content to reinforce the "trend-savvy" aspect of the brand.
• •Prioritize Customer Interaction with Personality: When responding to comments and messages, maintain the friendly, helpful, and enthusiastic tone. Use emojis where appropriate and make customers feel like they're talking to a fellow beauty enthusiast.
• •Review and Refresh Regularly: Periodically review all marketing copy across platforms (website, emails, social media, ads) to ensure it still aligns with the defined brand tone and hasn't become stale or inconsistent. Adapt as needed to stay current.

Social Perception

Trendy, Up-to-Date, Engaging, Positive (generally), though some mixed reviews exist.

Copy Examples

• •🚨 STOP SCROLLING, BEAUTY BEUTS! 🚨 The [Product Name] just dropped and trust us, it's EVERYTHING. ✨ Get ready to level up your [benefit, e.g., glow game/lash game]! Tap the link in bio to snag yours before it's gone! 😉 #Cloud10Beauty #[ProductName] #JustLanded #MustHave
• •🤫 Psst! Your faves are on SALE! Up to 50% off ends soon... Hey Gorgeous! 👋 Don't miss out on bagging your holy grails for less! From cult classics to viral sensations, treat yourself (you deserve it!). Shop now and get that Cloud 10 glow delivered. 💖
• •Mind = BLOWN 🤯 Try this [Beauty Hack Description] with the [Product Name] for a flawless finish every time! Steal this trick & thank us later. 😉 #Cloud10Beauty #[BeautyHack] #[ProductType] #ViralBeauty #EasyMakeup
• •Your Wishlist, Delivered! ✨ Discover the hottest makeup, skincare & haircare drops right here on Cloud 10 Beauty. What are you waiting for?!
• •Tired of missing out on the latest beauty buzz? 🐝 Cloud 10 Beauty is your go-to for fresh finds, celeb faves & all things trending! Ireland's #1 Online Beauty Shop – come see what all the hype is about! Shop now & get free samples! 💅 #Cloud10Beauty #BeautyDiscovery #OnlineShopping