Brand Tone

Conscious & Committed, Transparent & Authentic, Friendly & Approachable, Inspiring & Empowering, Positive & Hopeful, Proudly Local

Brand Values

• •Sustainability
• •Ethical Production
• •Veganism
• •Transparency
• •Quality
• •Community
• •Conscious Consumption
• •Local Impact

Best Practices

• •Develop a Brand Voice Guide: Document your brand's tone, values, personality traits, "do's and don'ts" for language, and preferred terminology (e.g., always say "sustainable and vegan" not just "eco-friendly"). Share this with anyone creating content.
• •Embody Your Values in Every Message: Ensure your core values like sustainability, ethical production, and transparency are consistently woven into your copy, whether it's a product description, social media post, or email newsletter.
• •Speak Your Audience's Language (with Authenticity): Understand how your target audience (conscious consumers, "Future Warriors") communicates, but remain authentic to your brand's mission. Use inspiring and empowering language that resonates with their desire to make a positive impact.
• •Prioritize Transparency and Honesty: If you're talking about your production, be specific. If you're sharing a challenge, be open. This builds trust and reinforces your commitment to authenticity.
• •Maintain Consistency Across All Channels: Ensure the tone used on your website matches your Instagram captions, TikTok videos, email marketing, and even customer service interactions. Regular audits of your content can help maintain this consistency.

Social Perception

Highly Positive, Trustworthy, Innovative, Community-Focused, Value for Money

Copy Examples

• •Headline: Wear Your Values. Change the World. Body: At CLOTSY BRAND, we believe fashion can be a force for good. Our sustainable, vegan pieces are ethically crafted in Spain and Portugal, so you can look great while making a difference. Join our community of #FutureWarriors. Dress how you think. Call to Action: Discover the Collection
• •Headline: Feel Good Fashion, Inside & Out. Body: It’s more than just clothing; it’s a conscious choice. Experience the softness of organic cotton and the beauty of recycled materials, knowing your style supports a healthier planet and fair wages. That's the CLOTSY promise. Call to Action: Shop Ethical Styles
• •Headline: Locally Made, Globally Loved. Body: From sunny Valencia to your wardrobe, our pieces are designed with love and made with respect for people and the planet. By producing locally in Spain and Portugal, we reduce our footprint and ensure every garment meets our highest standards. Call to Action: Learn Our Story
• •Headline: Tired of Fast Fashion? So Are We. Body: Let's slow things down. CLOTSY BRAND offers timeless designs and durable quality, so you can invest in pieces you'll love for years, not just a season. Embrace slow fashion with us and feel the difference. Call to Action: Explore Timeless Pieces
• •Headline: Your Style, Our Planet, One Beautiful Choice. Body: Choosing CLOTSY means choosing kindness – to your skin, to the artisans who make your clothes, and to the Earth we all share. Explore our latest arrivals, made with innovative sustainable materials and a whole lot of heart. Call to Action: Shop New Arrivals