Brand Tone

Approachable, energetic, and relatable, acting as a stylist friend who combines direct transparency with a playful and witty personality.

Brand Values

• •Quality
• •Accessibility
• •Confidence
• •Customer Satisfaction
• •Inclusive Style
• •Premium Everyday Comfort

Best Practices

• •Use sensory language such as 'breathable', 'heavyweight', or 'soft-touch' to emphasize the specific fit and feel of the garments.
• •Incorporate local cultural nuances and regional trends to build a stronger community bond with the Indian youth market.
• •Maintain high energy during promotional periods using bold, punchy sentences and urgent calls to action.
• •Keep copy short, scannable, and mobile-friendly, using emojis effectively to reflect a youthful and energetic personality.
• •Reiterate the trust factor by mentioning the return guarantee in marketing communications to lower the barrier to purchase.

Social Perception

A reliable and trend-focused brand that offers 'Instagrammable' fashion at accessible prices, successfully mitigating online shopping skepticism through strong return guarantees.

Copy Examples

• •Wear your mindset. Our 'BELIEVE' Sweatshirt isn't just about the premium fabric and the perfect fit—it's about the drive. Grab yours and make a statement this winter. Shop the look at Clothyance.
• •Is it Friday yet? Whether you're 'Waiting for Friday since Friday' or grinding through the week, do it in comfort. Explore our collection of quirky printed sweatshirts designed for your daily hustle.
• •WINTER IS HERE. THE DISCOUNTS ARE HOTTER. Get a minimum of 50% OFF on all your favorites. From Oversized T-shirts to Heavyweight Hoodies—upgrade your wardrobe without breaking the bank. Shop the Winter Sale now!
• •Love it or return it. At Clothyance, we believe in 100% satisfaction. That’s why we offer a guaranteed return policy. Shop with confidence and find your perfect fit today.
• •Big on style, bigger on comfort. Our Oversize T-shirts are crafted for those who value room to breathe and room to move. Premium quality, trendy cuts, and the perfect street-style vibe.