Brand Tone

enthusiastic, fan-centric, and trendy

Brand Values

• •Passion for Sports
• •Authenticity/Official Products
• •Community/Belonging
• •Style/Trendiness
• •Customer Service/Experience

Best Practices

• •Develop a Brand Voice Chart: Define key adjectives for your tone (e.g., "Passionate," "Energetic," "Knowledgeable," "Approachable") and provide "do" and "don't" examples for how to express them. Refer to general brand voice development guides for structure.
• •Know Your Audience (The Fan): Understand their language, their passion points, and what excites them about their teams. Use sports-specific slang and references where appropriate and authentic.
• •Use Enthusiastic and Active Language: Employ strong verbs and an energetic pace. Avoid overly passive or overly formal language.
• •Incorporate Emojis and Visual Language (Strategically): Especially on social media, emojis can enhance the enthusiastic and informal tone. Ensure they are relevant and don't clutter the message.
• •Maintain Consistency Across All Channels: Whether it's a product description on the website, a Facebook post, or a TikTok caption, the core tone should be recognizable, even if the specific execution varies slightly to suit the platform.

Social Perception

Positive for Fans: Customers who are fans of the teams and sports represented generally perceive the brand positively as a go-to source for official merchandise.

Copy Examples

• •🔥 JUST DROPPED! 🔥 Your team's new [Product Name] is here! Gear up and show your colors. #TeamPride #[TeamName]
• •Weekend vibes = reppin' your squad. 🏈🏀⚾️ Who are you cheering for? Tag us in your Locker Room gear! #FanLife #GameDayReady
• •More than just a jersey, it's a statement. Crafted for the true fan, this [Product Name] brings the stadium energy wherever you go. Feel the passion. Wear the victory.
• •🏆 Champs Wear This! 🏆 Get Your Exclusive [Championship/Limited Edition] Gear Now!
• •POV: You just copped the freshest [Team] hat from Locker Room. 😎 Rate this fit 1-10! 👇 #LockerRoomStyle #[TeamSwag] #NewEra