Brand Tone

Approachable and Friendly, Youthful and Trendy, Relatable and Humorous, Enthusiastic and Passionate, Community-Oriented (Local)

Brand Values

• •Style and Trend Curation
• •Customer Connection/Service
• •Small Business Identity
• •Accessibility (in terms of approachability)
• •Providing Unique Pieces

Best Practices

• •Stay Authentic and Relatable: Continue using real staff, behind-the-scenes glimpses, and humor. Avoid overly corporate or stiff language. Your audience connects with the personal touch.
• •Embrace Visual Storytelling: Let the clothes (and how they're styled) do a lot of the talking, especially on TikTok and Instagram. Ensure photo and video quality is good but still feels organic and not overly airbrushed.
• •Consistent Language and Hashtags: Use a consistent set of core hashtags (#ClotheBoutique, #ShopLocal[YourCity], #[YourCity]Style, #BoutiqueFashion) and maintain an enthusiastic, friendly, and slightly informal tone in captions and responses.
• •Engage Actively and Personally: Respond to comments and DMs promptly and with the same friendly tone. Ask questions in your posts to encourage interaction. Make your followers feel seen and heard.
• •Align Online and In-Store Experience: Ensure that the welcoming, trendy, and personal vibe projected online matches the actual in-store experience for customers who visit the physical location(s). If issues like the website link persist, address them transparently if possible (e.g., "Shop our latest drops in-store or via DM while our new site is under construction!").

Social Perception

Local Gem, Trendy and Current, Friendly and Personal, Source of Fashion Discovery, (Potential Confusion)

Copy Examples

• •WEDNESDAY DROP! 🔥 Y’all, you are NOT ready for these new arrivals! 🤩 Obsessed is an understatement. Tap to snag yours before they’re gone or race ya to the store! 😉 #ClotheBoutique #NewCollection #TrendyFashion #ShopLocalSpringfield
• •Us trying to decide which outfit to wear from the new collection vs. actually needing one for every day of the week. 😅 Seriously though, so many cute new pieces just hit the floor! Come play dress-up with us! #BoutiqueLife #FashionFun #RetailTherapy #ClotheBoutiqueFinds
• •Hey Springfield fam! 👋 Nothing makes us happier than seeing you rock your #ClotheBoutique style. Thanks for supporting our small biz dream! Show us your looks by tagging us! ✨ #SupportSmallBusiness #417Style #CommunityLove
• •From desk to dinner? We got you! 🥂 This new [Dress/Top name] is a total chameleon. Pair it with sneakers for day and heels for night! ✨ What look are you trying first? Let us know! 👇 #StyleHack #VersatileFashion #BoutiqueStyle #ClotheBoutique
• •BIG NEWS! 🛍️ Our little corner of the internet just got a major glow-up! Shop all your fave Clothe Boutique looks 24/7 at [New Website Link]! New arrivals drop there every Wednesday too! Let’s get clicking! 💻💖 #OnlineShopping #ClotheBoutiqueOnline #FashionAtYourFingertips