Brand Tone

Curated & Sophisticated, Approachable & Friendly, Independent & Artisanal

Brand Values

• •Quality & Good Taste
• •Customer Service Excellence
• •Support for Independent & USA-Made Products
• •Curated Selection
• •Community Focus

Best Practices

• •Embrace "Curated" Language: Use words like "handpicked," "selected," "thoughtfully chosen," "essential," and "versatile" to reinforce the idea of a deliberate and high-quality collection.
• •Balance Sophistication with Warmth: While highlighting "good taste" and "contemporary" style, maintain an approachable voice. Use welcoming phrases and focus on building confidence and comfort.
• •Spotlight Values: Regularly weave in mentions of "made-in-the-USA," "emerging designers," "quality craftsmanship," and "stellar customer service" to reinforce what the brand stands for.
• •Tell the Story of Products and Designers: Briefly share details about the origin, materials, or unique aspects of items or the designers behind them to add depth and connect with customers who appreciate authenticity.
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the language used in all communications (website, social media, emails, in-store) aligns with the visual branding, creating a cohesive and recognizable brand experience that is both stylish and inviting.

Social Perception

Trusted Local Boutique, Stylish & Discerning, Supportive of Craftsmanship

Copy Examples

• •Instagram Post (New Arrival): "Discover your next wardrobe anchor. ✨ This beautifully crafted [Product Name] by [Designer Name] has just arrived, embodying the effortless style and lasting quality we cherish. Made with care in the USA. #ClothAndCrown #NewCollection #MadeInUSA #ContemporaryStyle #MissoulaBoutique"
• •Website Homepage Banner: "Cloth & Crown: Curated essentials for the contemporary woman. Discover timeless pieces, emerging designers, and the confidence that comes with exceptional quality. Visit us in Missoula or explore a selection online."
• •Facebook Post (Highlighting a Designer): "Meet one of our favorite emerging designers, [Designer Name]! We love their commitment to [mention a specific value, e.g., sustainable practices, unique materials]. Explore their latest collection in-store and experience the art of thoughtful design. #SupportIndependent #ArtisanMade #ClothAndCrownStyle"
• •Email Newsletter Snippet: "More than just clothing, it's a feeling. At Cloth & Crown, we handpick every piece, from versatile apparel to unique apothecary and jewelry, ensuring it brings quality and joy to your everyday. Good taste, delivered with stellar service."
• •Promotional In-Store Sign: "Find Your Signature. Timeless style, curated for you. Our team is here to help you discover pieces you'll love for seasons to come. Experience the Cloth & Crown difference. #ShopLocalMissoula #QualityOverQuantity"